Susan Adams of Dittman Incentive Marketing is Named Incoming President of the IMA Recognition Council

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The Recognition Council, a Strategic Industry Group within the Incentive Marketing Association (IMA), has named Susan Adams as its President for 2013. Her focus will be to expand opportunities for discussion and education within the industry, and create resources to help members explain the ROI of recogniton programs to senior executives.

Susan Adams

Susan Adams, Special Initiatives Director at Dittman Incentive Marketing, has a broad portfolio including thought leadership of Recognition and Incentive issues.

Dittman Incentive Marketing, a leading performance improvement and incentive program provider, is pleased to announce the election of Susan Adams to the position of President of the IMA’s Recognition Council for 2013. Adams had been serving on the board since its inception in 2008, and had most recently served as the Recognition Council’s Executive Vice President.

“We are excited to have Susan Adams leading the IMA Recognition Council,” says Karen Renk, Executive Director of the IMA. “We’re confident that she will be able to greatly advance the goals of the Recognition Council by providing awareness of how recognition and rewards are part of an effective strategy for achieving better business performance.”

Recognition Council ― An IMA Strategic Industry Group

The Recognition Council’s focus is to educate and to promote the benefits of recognition and rewards to the worldwide business community. “My objective with the Recognition Council is to demonstrate the value of attaching the overarching goals of an organization to a Recognition program, and the impact this has on the bottom line,” says Susan Adams. As a piece of the broader philosophy of Engagement, Recognition is vital in reaching all parts of the organization, not just the Sales Groups, which are often the primary recipient of traditional Incentive or Reward programs. Adams states, “Recognition can touch all groups such as Customer Service, Logistics, and Service Support, and drive behavior aligned with company goals.”

IMA members have the opportunity to join one or more Strategic Industry Groups (SIGS) which represent companies that share similar products and/or services. Each SIG develops tools to provide information and support for member organizations and corporate end users. Recent white papers released by the Recognition Council have included: “It’s Personal: The Brand, the Consumer, and Employee Recognition” and “Social Recognition: The Virtual Way to Engage.”

About the Incentive Marketing Association

The Incentive Marketing Association (IMA) is comprised of the companies who are leaders in the incentive industry. IMA provides education, resources, and research to promote the use of engagement, recognition, and incentive programs to the business community and is the umbrella organization for the Global Incentive Council (GIC), the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Incentive Travel Council, the Performance Improvement Council (PIC), the Recognition Council, IMA-Australia Council, IMA-Canada Council, and IMA-Europe Council. More information about IMA and the incentive marketplace is available at

About Dittman Incentive Marketing:

For more than 35 years, Dittman Incentive Marketing has been an award-winning, quality leader in providing incentives, recognition, and rewards programs to help companies realize immediate ROI in motivating sales people, employees, channel partners, customers, and consumers. Dittman’s signature products and services include: TotalPRO® (Performance Recognition Online) – an incentive, recognition and rewards online software solution (SaaS), and Deluxe Group Incentive Travel. For more information, visit

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Steve Cummins
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