Boston, MA (PRWEB) March 21, 2013
Black Ink, a business unit of Winsper, today announced the charter members of its advisory board. The members are: William T. Clifford, Chief Executive Officer of Spencer Trask & Co.; Sam Curry, Chief Technology Officer, Identity and Data Protection business unit and Chief Technologist for RSA, the Security Division of EMC; Joseph W. Farrelly, Senior Vice President and CIO of the Interpublic Group of Companies; and Joe McCarthy, former CEO of Publicis New York. The advisory board members will meet periodically to help shape the company’s direction and provide strategy to the Black Ink team.
“These advisory board members bring a wealth of experience to Black Ink’s services, clients, and prospects,” said Jeff Winsper, president of Black Ink. “We’re privileged to have their guidance and wise counsel as we grow Black Ink, market the Eye On Enterprise Marketing ROI Suite, and develop other marketing technology services,” said Winsper.
Black Ink launched its Eye On Enterprise Marketing ROI Suite in January of this year. Eye On helps CMOs partner with the CFO and CEO to provide proof of marketing’s fiscal performance.
Eye On leverages data sources within the organization (ERP, SFA, EMM, etc.) to provide an enterprise view of marketing’s contribution to the overall performance of the organization. Eye On is a real-time, SaaS solution that reports on more than 50 interdependent key performance indicators across three categories: Marketing ROI, Customer ROI, and Business ROI.
Full biographies of the Black Ink advisory board members are available at http://www.Winsper.com/blackink/about.
About Black Ink
Black Ink, a business unit of Winsper, develops innovative technology solutions and provides deep analytical services for today’s marketing leaders. Black Ink’s current offerings include the Eye On Enterprise Marketing ROI Suite, Marketing Digital Asset Management, and the Black Box Science Lab. Winsper is a charter member of the Marketing Accountability Standards Board. For more information visit http://www.winsper.com/blackink.