Livefyre’s Surfaces the Hottest Sessions at SXSWi 2013

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Social content aggregated by Livefyre reveals which events mattered most at this year’s SXSWi

Livefyre, the leading provider of real-time social software, has revealed key findings from its social hub, from this year’s SXSW Interactive conference. Following the conference, the company reviewed all content aggregated on its interactive hub to reveal which parties and panels sparked the most conversations across various networks.

Livefyre’s launched just a few days before the interactive conference kicked off. The site curated specific and highly relevant social content around panels, keynotes and parties. During the conference, aggregated content from more than 115,000 participants representing 112,500 tweets and more than 126,000 Instagram images.

Key findings include:
Top session by total number of social interactions:
These sessions generated the greatest number of total social interactions, including tweets, photos and comments.

Bre Pettis, CEO of MakerBot presented SXSWi opening remarks and created the most online social buzz on with nearly 2,000 tweets and comments. These comments represented 1,500 people who shared their reactions on his thoughts on the 3D printing revolution.

MSNBC’s Rachel Maddow’s session was close behind as she covered politics, pop culture and her book, Drift. Maddow’s session generated more than 1,775 tweets and comments.

And it wasn’t just the daytime keynotes and panels that created the hottest online conversations.

Animal Planet’s Cats Live Here Happy Hour generated nearly 2,500 comments and tweets, more than any other event on The party got feline lovers talking with cat themed cocktails and previews of the network’s upcoming season of “My Cat From Hell.”

Jordan Kretchmer, Livefyre Founder and CEO stated, “Livefyre’s reflects the people and parties that really got people talking at this year’s event. As the numbers show, it wasn’t necessarily the day’s largest keynote that drove the most amount of online interactions. Instead, capturing an online community is about the topics and people (or cats) who connected with their audiences and got people talking.”

The conversation curation doesn’t stop there. During SXSW, Livefyre’s technology powered media walls and social hubs for other brands, curating tweets and images in real-time for concerts and events including:

Citrix GoToMeeting Happy Hour
Mashery’s Circus Mashimus Lounge
Diamond Supply Co’s Pop Up Shop and Def Jam Showcase’s SXSW Showcases
ffMassive sponsored by ffVC

To learn more, visit

About Livefyre
Livefyre is bringing social to the rest of the web, helping brands build engaging real-time conversations and community around their owned content. The company’s suite of real-time products is defining a new breed of web and mobile experiences that boost website traffic, increase user engagement and drive revenue. As the seventh largest network online, Livefyre is powering real-time social experiences for leading brands including American Idol, Bravo, CBS, Conde Nast, FOX Sports, Newsweek/Daily Beast, Showtime, Sports Illustrated and The New York Times.

Founded in 2009, Livefyre is located in San Francisco.

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Colleen McMillen
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