Rising incomes will encourage consumers to invest more in home improvements
(PRWEB) March 21, 2013
The Home Improvement Stores industry's revenue did not suffer as heavily as other construction-related industries over the past five years, thanks to rapid growth prior to 2008. According to IBISWorld industry analyst Eben Jose, “During that time, revenue growth was driven by the expansion of services, enabling operators to steal market share from hardware stores and wholesalers.” In particular, major players Home Depot and Lowe's leveraged their size and purchasing power to aggressively price goods, making them more appealing to consumers. In addition, smaller downstream contractors and construction firms increasingly looked to home improvement stores for contractor-related services, such as rentals.
Still, the industry's expansion slowed substantially from 2009 to 2011 after the subprime mortgage crisis decimated consumer demand for home improvement products. As people lost their homes and national homeownership levels declined, there was little demand for home improvements. Furthermore, consumers faced low disposable incomes as unemployment surged, leading to lower investment in home renovations and remodeling. As a result, revenue is expected to increase at an annualized rate of only 0.5% to $164.4 billion in the five years to 2013. Meanwhile, falling profit margins from 2009 to 2011 led many underperforming stores to close early in the period or be acquired by the industry’s major players, contributing to already-high market share concentration. Consequently, the Home Improvement Stores industry has failed to expand much over the period. Nonetheless, “a recent recovery in sales has led to rising industry profitability, which has helped reverse the industry’s contraction,” says Jose.
The recent economic environment has been favorable to the industry. Rising confidence in the economy and higher income has encouraged households to make bigger purchases and engage in more home improvement projects. As the economy continues to recover, these favorable conditions will continue through 2018. The number of housing starts is expected to increase further, leading to a rise in demand for home improvement supplies. As such, revenue is forecast to increase steadily over the next five years. However, profit margins will remain subdued as industry expansion forces prices down and pushes marketing costs up. For more information, visit IBISWorld’s Home Improvement Stores in the US industry report page.
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IBISWorld industry Report Key Topics
This industry includes stores that sell a broad range of home repair and maintenance goods, such as hardware, tools, electrical goods, lumber and structural material for construction and renovations. Stores that focus on a specific area like flooring or wall coverings are excluded from this industry. Operators purchase goods from domestic and international manufacturers and wholesalers, and sell them to end-users, such as do-it-yourself consumers and professional contractors.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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