Debuts the LoveAlbum on Daytime with Cyndi Edwards and Jerry Penacoli

Share Article debuts their LoveAlbum on Daytime, Wednesday March 20th. The LoveAlbum is a book of heartfelt letters and photos, made on-line, social media style, by friends and family. debuts the LoveAlbum on Daytime with Cyndi Edwards and Jerry Penacoli today, Wednesday March 20, 2013.

CEO Ian Fenn and co-founder Charlene Fellows appear on the show debuting the LoveAlbum, a book of heartfelt letters and photos from friends and family.

“Have you ever missed the opportunity to express your love and appreciation for someone important in your life?” asked Ian Fenn, CEO of

Ian experienced this with his father who he lost to cancer. At the memorial, he was surprised to hear all of the stories told by his father’s friends and former co-workers as they shared how he had helped them personally and how much they admired him. All of this love, admiration and gratitude was never spoken of or shared until his father was gone and it was too late to tell him directly. This was something they all regretted.

"As I spoke to other people about this I began to realize that it was an all-too-common experience.” This was the catalyst for Ian Fenn’s concept and the birth of

Charlene Fellows, co-founder, had a similar experience with her mother. Charlene was born with cerebral palsy and her mother was a great inspiration in her life, motivating her to reach beyond the barriers. She showed her by example that you can disagree with what other people think and achieve your goals in life. Charlene never got the chance to tell her mother that this is what she brought to her life.

"At times, people find it hard to tell the ones they love exactly why they're so important. They either can't find the words, find them awkward to say, or are just so busy with life that they forget to take the time to tell them," said Ian Fenn. makes it simple to bring family and friends together online to co-create a LoveAlbum, for someone special. The site makes it easy for people to express their thoughts and feelings. Letters, stories and photos are shared with the other contributors in a social media style environment to enhance the experience.

"It is a gift that is enjoyable and meaningful to everyone involved, not just the recipient. It is a celebration of people's lives at any age," said Ian Fenn. "My granddaughter is 16, and the letters her friends wrote to her were full of emotion and gratitude for her friendship. It is perfect for many occasions, a retirement, a wedding, graduation, birthday or just to say we love you."

The creation of a LoveAlbum can be a transforming experience for both the contributors and the recipient. Charlene Fellows, co-founder, adds, “After receiving a Love Album yourself or creating one for another person, most people want to turn around and do it for someone else."

The site will also offer a mini online version that is free called a LoveBlast. It is similar to an online group e-card to send a blast of love to someone from family or friends. It can be used to quickly tell someone they are loved or missed, congratulations or with them Happy Birthday, etc.

In a twist of sweet irony, the show airs on what would have been Charlene Fellows' mother's (Edith Fellows) 100th birthday.

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