SNOW Magazine re-launches ski lifestyle publication and digital content media company.

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SNOW owner Barbara Sanders partners with Anne-Marie Boissonnault of YQB Media to re-introduce the alpine luxury lifestyle magazine and digital media company.

Two achievers in the ski publishing realm have joined forces.

Following Bonnier Corp.’s January decision to divest itself of SNOW, a high-end magazine focused on alpine adventure, style, and lavish winter retreats, SNOWfounder Barbara Sanders opted to take over the title to keep it alive. Moved by her passion for the magazine and its uniquely rich, fabulous content, Sanders has turned to long time ski industry publisher Anne-Marie Boissonnault to direct the magazine’s new editorial and production via Boissonnault’s Canada-based publishing company, YQB Media. Prize winning ski journalist and editor Lori Knowles will act as managing editor, and will continue to work with renowned writers from around the world. “I had to buy SNOW to keep the passion and celebration of this lifestyle alive,”

Sanders says. “I live for great skiwear, and I love travelling the world to experience its top resorts. I’ve spent my entire life in the snow, and through SNOW I can shine a spotlight on the amazing brands, resorts, and people that make the ski world so unique.”

Of her new partnership, Sanders says: “Anne-Marie Boissonnault and her team at YQB Media are dream matches for me. I will be able to work with the best and most respected names in the industry and know that they will continue SNOW’s standard of excellence, as well as help SNOW reach new heights.”

The new generation of SNOW will be published twice per year, first in late September "Winter" and again in mid December "High Season" to cover the main buying periods in ski retail and top planning periods for ski holidays. The first edition of the new SNOW will appear in September 2013.

“SNOW’s content will continue to focus on alpine skiing’s luxury lifestyle,” confirms Boissonnault, whose high-end YQB Media titles include magazines for Canada’s Groupe Germain Hospitality, Nordica Canada and Le Massif de Charlevoix. “When it comes to ski travel, we will continue to feature the best destinations in the world, from the "belowthe-radar" to the "over-the-top". But we will also enhance SNOW’s content with creative
features on lifestyle, fashion, gear, and of course, the ski world’s most fascinating people.”

Circulation of the new SNOW will be 40,000 copies per edition. The magazine will be circulated in an exclusive network that includes high end resorts and top ski retailers across the United States and Canada. Sanders is also working to enhance the publication’s online strategy with a re-launch of both the magazine’s sister site,, the SNOW mobile App and social media channels. SNOW’s website and mobile App will expand to include year-round lifestyle content focused on the world’s top mountain towns.

About SNOW Magazine: From its base in Aspen, Colorado, SNOW Magazine delves into the life, lifts and luxury of alpine skiing. Features focus on the sumptuous lifestyle of the sport, including lodging, gear, fashion, first tracks, and dining. Owner Barbara Sanders is dedicated to the authenticity and “insider insights” that are critical to the SNOW reader’s mountain experience.

About YQB Media: YQB Media is a Quebec-based publisher whose magazine titles include Chic for Groupe Germain Hospitality, Nordica Magazine and Blizzard-Tecnica’s The White Book for Tecnica Group Canada, and Sens for Le Massif de Charlevoix. Owner Anne-Marie Boissonnault spent 10 years helming Ski Press magazine and before founding YQB Media. Boissonnault was honored as the Outdoor Women’s Coalition’s Pioneering Woman of the Year in 2007.

Barbara Sanders: +1 970 948 1840 barb(at)thesnowmag(dot)com

Anne-Marie Boissonnault: +1 418 687 6048 Annemarie(dot)yqbmedia(dot)com

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