Superbreak Reports 51% YOY Increase in Demand for Easter Breaks

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Short Break Specialist, Superbreak, has Reported a 51% Increase in Demand for 2013 Easter Breaks.

Superbreak have Seen a Steep Rise in Paris Eurostar City Breaks

Superbreak have Seen a Steep Rise in Paris Eurostar City Breaks

Short break specialist, Superbreak, has reported an increase in demand for their range of Easter breaks for 2013. In comparison to the same period last year, the company have reported a 51% rise in the amount of visits via Easter break searches over the past six weeks alone, and have seen encouraging sales figures to match.

Online booking trends for 2013 follow a similar pattern to last year with many customers opting for inland city break and countryside locations, such as York, Chester, the Lake District and Peak District. However there has been an uplift for the firms’ two night dinner, bed and breakfast deals with 21% of online bookings for these value added deals versus 10% last year. One noticeable shift from last year is with the firms’ popular theatre breaks, with more recent introductions, such as War Horse, the Bodyguard and Matilda the Musical popular amongst Superbreak clients.

Superbreak's strong product range available over the coming Easter break continues to offer customers a wide choice and value for money across the UK and overseas. Many breaks now include value added extras including dinner on the first night of stay, afternoon tea or free attraction tickets. With Superbreak's Easter promotions supporting this expanding range of packages, the tour operator has been able to further emphasise the variety of products it has on offer.

A sharp rise in demand for European short breaks has highlighted the possibility of customers taking their Easter and May bank Holiday breaks abroad, which now, thanks to more notable Eurostar deals and the implementation of online flight bookings, is a much more realistic possibility for Superbreak customers. The popularity of Eurostar breaks has seen a boom over recent months too, and is highlighted by the 140% growth in the revenue of visitors experiencing city breaks to Paris.

Chris Hagan, Head of Overseas Product & Contracting commented: 

“Whilst the run up to Easter is normally a very busy time for us at Superbreak, we are delighted that we are seeing such positive growth in 2013.  Paris is now the third biggest destination in the Superbreak portfolio, only beaten by London and Edinburgh, and as they say you really can’t beat Paris in the springtime.”

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking weekend breaks in England in a range of 2-5 star hotel accommodation for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Superbreak hotels in York to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at The O2 arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

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Khalid Amin
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