The Future of Sound Abatement and Dry-Erase Coatings Is Here

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360° Coatings Introduces Two New Products With A Purpose

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There are a myriad of reasons why Serenity is going to be the future of sound abatement.

360° Coatings, an innovative manufacturer and marketer of specialty coatings, has recently created two eco-friendly, non-invasive product lines that merge functionality with design: Serenity™ and ReMARKable™.

Serenity™ is an architectural designer coating that dramatically reduces sound transfer. With just one application of Serenity™, sound reduction of 60% is achieved.

“There are a myriad of reasons why Serenity is going to be the future of sound abatement,” says CEO David Rairick. Never before in the history of acoustics has there been a sound-blocking technology that doesn’t require an invasive retrofit, is water-soluble and sustainable because there is no waste associated with the product’s application. “In fact, coatings are going to be the future of non-invasive construction,” added Rairick. The industry has already proven this approach works with thermal coatings that replace insulation; now, with Serenity™, a non-toxic coating can be applied directly to existing drywall just like paint to instantly reduce ambient and outside noise by 60% – with zero VOC emission.

The same innovative approach goes for 360° Coatings’ ReMARKable™ product line as well. Remarkable™ turns nearly any interior or exterior surface into a dry-erase surface. As the first 100% clear coating on the $500MM per year dry-erase coating market, ReMARKable™ can be used in a wide assortment of applications – from classrooms and conference rooms to hotels and hospitals.

While both products use cutting-edge technology to offer superior alternatives to the expensive, invasive and environmentally harmful options currently on the market, great products aren’t the only reason 360° Coatings is succeeding. “Each one of us on the 360° Coatings team carries this Alpha Omega concept with us. We believe this approach to life lends positive energy to everyone around us,” says Joe Berko, National Director of Sales. “We believe that giving back and helping others comes full circle in life and in business.” The philosophy permeates through the entire company and is evident even in their name, 360°.

360° Coatings’ principals include Linh Lam, David Rairick, Susan Anspach, Joseph Berko, Ashley Rivas and Mark Mickey. With a combined 125 years of experience in the coatings, design and building industries, this eclectic group of artists, entrepreneurs and scientists joined forces based on their mutual interests in design, product innovation and philanthropy. Major recent projects include installations at the University of Mexico and several YMCAs across the country. The company’s products have been featured on a recently-aired episode of the Travel Channel’s Hotel Impossible. And many more major initiatives and partnerships with global brands are currently in development.

About 360° Coatings
360° Coatings creates coatings that provide unique solutions to professionals for use in commercial, industrial and residential applications. Every product serves a distinct purpose and is developed using cutting-edge manufacturing technology. Their innovative product line includes Serenity™, a non-invasive sound reduction coating solution, and ReMARKable™, a dry-erase coating that transforms any surface into a dry-erase board in mere hours. For more information about 360° Coatings, visit

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Amanda Mitcheltree
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