Icahn School of Medicine at Mount Sinai and APOGEE Media launch #healthswag Social Media Competition to Assist in Improving the Quality of Life in New York City

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Partnership uses mobile photo sharing to help popularize images of healthy living in communities experiencing the highest burdens of chronic disease

Health is the new swag

The #healthswag campaign is a photo contest series that helps young adults in New York City share images and messages of a healthy lifestyle. Moderators announce a monthly topic and followers of #healthswag are given the opportunity to win network exposure, real-world photo exhibition and gift certificate prizes when posting the best image relevant to the theme. The interactive contest will start with a campaign using the extremely popular Instagram mobile application, home to over 100 million active users.

This photo sharing contest builds upon our efforts to make New York City a healthier place to live, work and play. Healthier Manhattan and APOGEE Media have teamed up to launch the campaign by creating an online community geared towards community transformation. APOGEE Media, an innovative health and wellness web agency will grow and engage a youth focused wellness community by hosting the interactive campaign. The Department of Health Evidence and Policy at Icahn School of Medicine at Mount Sinai leads the Partnership for a Healthier Manhattan and will assist in mobilizing the city’s teens in getting the word out and increasing participation in the contest.

“We’re extremely excited about the #healthswag contest and are pleased to be working with the team at Mount Sinai and The Partnership for a Healthier New York City to help aid in alleviating the ills brought on by poor diet, lack of exercise, tobacco, and alcohol in our community. We hope the campaign makes some important strides in raising the awareness among New Yorkers, encouraging them to help shape the communities they live in, to make considerable long-term impact on our city as a whole,” said Ali Matlock, Chief Technology Officer of APOGEE Media.

“Our charge in Manhattan is to develop a borough-wide coalition that constantly looks at our environment and asks, ‘what’s helping or prohibiting people from making healthy decisions?’” said Devin Madden, Project Manager at Icahn School of Medicine and Coordinator for the Partnership for a Healthier Manhattan. “Social norms are shaped by marketing. We need youth to demand we reset the standards. This gives youth an opportunity to say, ‘hey, I do make this city my gym or hey, I love my farmers market.’ This campaign will invite students in Manhattan, the city, and maybe the country to engage in the conversation in a way that makes sense for them.”

For more information on how to get involved and partner with The Partnership for a Healthier New York City, go to HealthierNYC.org or visit us on Facebook at http://www.facebook.com/healthiernyc.

For more information about the #healthswag campaign visit healthswag.org.


About APOGEE Media
APOGEE Media is the leading digital agency servicing the health, wellness and fitness industries. Innovating the industry as a whole, APOGEE Media is committed to delivering innovative solutions for healthy living. At APOGEE, we provide web, media, education, and business services to a diverse group of healthcare, fitness and wellness partners (our "network"). Through an integrated portfolio of products and services, we empower our network to lead their clients and communities to live vibrant, healthy lives.

For more information, visit http://www.apogeemedia.com

About The Partnership for a Healthier Manhattan at Icahn School of Medicine at Mount Sinai
The Partnership for a Healthier Manhattan at Icahn School of Medicine at Mount Sinai is committed to improving the health of Manhattan Residents by making the healthy choice the easy choice. Healthier Manhattan is a part of a citywide initiative, The Partnership for a Healthier New York City, funded through a Community Transformation Grant (CTG) received by the New York City Department of Health and Mental Hygiene from the Centers for Disease Control and Prevention.

Please visit and learn more at http://www.HealthierNYC.org.

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Danielle Wechsler
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