Collective Bias Announces SoFabCon, First-Ever Brand and Blogger Conference

Share Article

Collective Bias’ social shopper media conference will bring social and shopping together with over 300 brands and bloggers in Bentonville, Arkansas.

News Image
SoFabCon is truly going to be a unique educational experience for brands and bloggers taking place right here in Northwest Arkansas, what we like to call the ‘Silicon Valley’ of retail.

Collective Bias®, an industry-leading social shopper media company, is excited to announce details of its first-ever brand and blogger conference, SoFabCon. The Conference will be held from May 3-5, 2013 in Bentonville, Ark., and is expected to have over 300 bloggers and brands in attendance. In addition to sponsorship opportunities, brands have the option to attend a special Social Immersion day.

The event will consist of two tracks, one specifically designed for brands and the other organized for bloggers. On May 3, the one-day Social Immersion track will take place for brands with feature sessions led by industry leading professionals who will share stories and case studies on how they have successfully and effectively leveraged the social space.

“After years of dreaming about a conference for our Social Fabric® (SoFab) community, we are very excited to see this come to life in May,” said Courtney Velasquez, VP of community relations. “SoFabCon is truly going to be a unique educational experience for brands and bloggers taking place right here in Northwest Arkansas, what we like to call the ‘Silicon Valley’ of retail.”

The blogger track at SoFabCon will feature breakout sessions that will cover topics like SEO, monetization, photography and building your brand and community, among others. Confirmed sessions and speakers for the blogger track include:

●    Saturday Opening Keynote: “Power Down” by Tiffany Romero of The SITS Girls
●    “SEO: What You Need to Know” by Dan Morris, Niche Strategist at Letters from Dan
●    “How to Build your Brand and Community” by Debba Haupert, Channel Director at Collective Bias
●    Photography Session by Rachel Rockwell of Bubbly Nature Creations
●    “HTML/CSS for Bloggers” by Jay Thornton and Chris Whittle of Collective Bias
●    “Video for Bloggers” by Marla Schulman, Founder/Chief Ideas Officer of Dvin/Ideas
●    “Storytelling and Writing” by Rebecca Parsons and Brad Lawless
●    Monetization Session by Elizabeth Mascali and Dawn Sandomeno of Party BluPrints, and Andrea Deckard of

Attendees will have the opportunity to experience the social shopper media company's local favorites with networking and evening events planned at Crystal Bridges American Museum of Art and Fast Lane, a local bowling alley.

“One of the benefits to hosting a conference in Bentonville is being in close proximity with many big brands,” said John Andrews, CEO of Collective Bias. “This is a great opportunity for brands to build relationships with their shoppers in a unique, fun and valuable way.”

Sponsors include Nestlé, Coupon Factory, Kraft, White Wave and Seattle’s Best Coffee. SoFabCon will be held at the John Q. Hammons Center in Rogers, Ark. Full conference passes are $149 and Social Immersion day passes are $99. For more details or to register, click here.

About Collective Bias
Based in Bentonville, Arkansas, Collective Bias is a social shopper media company that weaves organic social content into engaging, real-life stories to create millions of impressions leading to increased share of voice, SEO, and ultimately sales for brands and retailers. The company has satellite offices in New York City, Chicago, Minneapolis, San Francisco, Toronto and London. Collective Bias was named one of America's Most Promising Companies in 2013 by Forbes.

For more information, please visit or find us on Facebook and Twitter.

About Social Fabric
Social Fabric is a proprietary community managed by Collective Bias that consists of 1,300 shopping-focused influencers, creating content in a storytelling fashion, combining the shopping experience and product usage into a creative and engaging story. After publishing content online, they share within their networks. The community in aggregate has a direct, multi-channel reach in excess of 40 million.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Liz Grimes

Email >
Visit website