Pool and Spa Services Companies Soak Up Productivity Improvements With naturalForms® Professional From ExpeData®

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Customized mobile forms application addresses the unique data capture needs of pool and spa services companies; helps small businesses realize significant efficiency improvements, enhanced customer service

naturalForms Pro will allow us to quickly capture information, prepare quotes onsite and immediately send to our office for further processing, eliminating delays and data entry.

ExpeData, an innovative software company and a global leader in natural input technologies, announces the release of the Pool and Spa Services mobile form bundle available for in app purchase with naturalForms Professional (Pro), the latest addition to its suite of groundbreaking data capture solutions. Pool and spa company owners and field staff can use the mobile forms application to capture data in the field using iPad®, accelerating business processes and enhancing customer service.

ExpeData surveyed over 2000 pool and spa companies nationally and found that the majority (82%) wanted to make the transition from paper to electronic forms. Respondents cited instant capture of customer signatures, elimination of data entry errors, improved customer service, and reductions in expenses such as print and fuel costs as the top benefits of a mobile data capture solution. Ease of use was found to be the most important factor in the selection of a mobile solution.

Working with a focus group of survey participants, ExpeData customized a form bundle specifically to meet the needs of small pool and spa services company owners. Forms include a lead sheet for field sales as well as pool and spa inspection sheets, pool installation contract, liner replacement contract, pool painting agreement and a sales and services work order.

naturalForms Pro allows pool and spa companies to leverage industry-specific mobile forms to capture data using natural input methods such as handwriting, voice, photos, drawings, notes, electronic signatures, and GPS coordinates. The application uses smart form features such as calculations to eliminate common errors that lead to delays or billing questions. Customer signatures can be captured electronically at the time of service, further expediting production and invoicing processes. Data collected is immediately available to print, email to customers and the home office, or share via DropBox.

Southwest Ohio-based Heatwave Pools was one of the companies that participated in the naturalForms survey. Owned by Paul and Cherie Schear, Heatwave Pools is a full service pool company and prides itself on providing exceptional customer service. As an early adopter of iPad technology in their business, Heatwave Pools was interested in using the devices to eliminate paperwork from their workflows. The ability to capture customer signatures on the job site was also a benefit that impressed Heatwave owners.

“naturalForms Pro will allow us to quickly capture information, prepare quotes onsite and immediately send to our office for further processing, eliminating delays and data entry,” said Paul Schear, President, Heatwave Pools. “The ability to also attach photos and notes to contracts and obtain customer signatures electronically will accelerate sales and job execution and enhance the customer experience with our technicians.”

“Innovative businesses such as Heatwave Pools are embracing tablet-based form applications to eliminate paperwork from their processes,” said Sue Zanders, Sales Executive, ExpeData. “We are excited to be able to offer this cost effective, user friendly tool to assist small businesses in modernizing the way they collect and process information in the field.”

naturalForms Pro is a free application that contains a basic toolkit of electronic business forms such as estimate and invoice forms. Users can also purchase in app form expansion packs to quickly customize the app to meet their individual business needs. Form packs are currently available for field service markets such as pool and spa services, locksmith, and window cleaning companies. naturalForms Pro is available now in the App StoreSM. An Android™ version of the application is scheduled to be available in Q2 of this year.

In addition to naturalForms Pro, ExpeData also offers naturalForms Enterprise to address the data capture needs of medium and large businesses. The hosted application allows companies to use their own business forms or leverage a repository of mobile forms for more than 35 industries including pool and spa services. With naturalForms Enterprise, captured data is verified for accuracy and validated with business rules and made available in standard file formats for seamless integration with backend systems. To learn more, visit https://naturalformsapp.com.

About ExpeData®
ExpeData, an innovative software company and a global leader in natural input technologies, provides an end-to-end mobile data capture platform that automates the collection of natural input (such as handwriting, photos, notes, drawings, and voice) at the point of entry. Information captured with tablets or other mobile devices is immediately converted to digital data and seamlessly integrated to backend systems. Straight-through processing eliminates cycle time delays, resulting in unsurpassed workflow optimization and significant cost savings. ExpeData’s solutions are used across the globe, delivering value in multiple industries. To learn more, visit http://www.expedata.net.

ExpeData, and marks shown with an ® are owned by ExpeData or their respective owners, and registered with the U.S. Patent and Trademark Office. Other trademarks, such as product and service names, found on ExpeData web sites are owned by ExpeData or by third parties. iPad is a trademark of Apple, Inc., registered in the U.S. and other countries. App Store is a service mark of Apple, Inc. Android is a trademark of Google Inc.

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April D'Angelo or Amy Schear
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