HighRoad Solution Announces Inaugural User Group Conference

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Educational Event Focuses on Best Practices in Not-for-Profit Email and Content Marketing

HighRoad Solution announced today the creation of its User Group whose formation will be officially recognized at its first ever User Group Event to be held on June 6, 2013. HighRoad Solution’s eMarketing product gained the business endorsement of the American Society of Association Executives (ASAE) in 2012 and offered to host the event at its Washington, DC headquarters as part of its business partnership.

“We’re delighted to start our User Group,” stated David Caruso, CEO and co-founder of HighRoad Solution. “We’ve put together the event based on demand from our customers who want to know how to best use our messaging solutions to engage with their current and prospective members. With so many changes in mobile and social technology, we knew the time was now.”

HighRoad Solution has been delivering technology messaging solutions for more than a decade. Its services focus on email marketing which has evolved to include business system integration, automation, SMS text alerts and responsive design to ensure the highest levels of user experience regardless of whether emails are read on a desktop, laptop or mobile device.

“What really sets HighRoad apart is our deep integration solutions to the leading information management systems used by associations, non-profits and educational institutions,” explained Ron McGrath, CTO and co-founder. “Our User Group will focus on how to get the most out of your eMarketing solution when you have the ability to easily pull member data from your association, engagement or content management system to create super targeted content. The days of mass emailing are over; our User Group Event’s purpose is to share modern messaging practices that organizations are successfully using to engage members.”

About HighRoad Solution:

Founded in 2005 by technology industry veterans, HighRoad Solution provides integrated messaging solutions to associations, non-profits and educational institutions. Offering expertise and pre-packaged integrations to the leading association, engagement and content management systems used by premier organizations, HighRoad provides solutions for eMail/eNewsletters, Virtual Events, eSurveys, Fax, Text, Voice & Mobile Broadcasting.

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