Lyn Oakes launches the funeral world's first ‘green’ clothing collection

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Lyn Oakes has unveiled ‘Eco Collection’, the funeral world’s first environmentally-friendly tailored corporate clothing collection.

Following the commissioning of the ‘green’ clothing range by Midcounties Co-operative Funeralcare, the Eco Collection from Lyn Oakes has been created from biodegradable and sustainable sources. It boasts, for instance, buttons that are derived from a nut.

The collection is also the UK’s first recyclable corporate clothing range.

“We are extremely enthusiastic about the launch of our Eco Collection,” says Simon Oakes, Sales Director at Lyn Oakes. “We have developed garments that retain all of the quality and appearance of a traditional Lyn Oakes suit entirely from biodegradable and sustainable sources, and all within strict environmental guidelines.”

He continues: “It is a unique collection that gives funeral directors the opportunity to do their part in looking after the environment - without additional cost. The prices are directly comparable with our traditional products.”

The Eco Collection is the result of many months of research and development by the team at Lyn Oakes.

All of the garments are made using 100% wool or poly-wool that is derived from a natural, sustainable and renewable sources. All interlinings are either viscose (viscose is a bio-degradable silk-like material made with pine wood pulp from re-cultivated forests) or made using 100% recycled plastic bottles. The buttons are made from the Corozo nut, which is found inside a large fruit that grows on the Tagua Palms of Ecuador.

“We have been working closely with all of our suppliers to find the very best sustainable options for every element of this collection,” says Simon. “Even the dyes or processes used within the production of the finished materials have been evaluated for pesticide usage and waste management.”

All of the Eco Collection garments are tested and adhere to the Oeko-Tex Standard 100. These guidelines test for harmful substances right across the manufacturing process.

“Oeko-Tex Standard 100 is challenging to achieve – so Lyn Oakes has every reason to feel proud of this achievement,” says Phil Whitaker, Operations Manager, Shirley Technologies. “The Eco Collection is an excellent development and we’d like to wish Lyn Oakes every success with its launch.”

In line with Lyn Oakes’ other clothing, the Eco Collection is tailored – offering clients the opportunity to have the garments developed to suit their particular requirements of style and colour.

“We can create a style of jacket, waistcoat, trousers or skirt that best suits our customer’s individual needs,” says Simon.

Part of the range has also been specially designed to be washed at lower temperatures, with less detergent and without the need for fabric softener.

The Eco Collection is being launched in conjunction with Midcounties Co-operative Funeralcare, which is just one of the many clients that Lyn Oakes has in the funeral sector.

“We are delighted that Midcounties Co-operative Funeralcare has chosen the Eco Collection and is working with us on the launch,” says Simon. “The Co-Op has a long history of ethical and environmental values as well as being an innovator and supporter of local businesses – the Midcounties team was very excited when we shared the Eco Collection with them.”

Adds Simon Fisher, Group General Manager at Midcounties Co-operative Funeralcare: “We began the journey for this range around two years ago and are delighted it is finally in use across our business. By introducing this range, we are making one more step towards our ultimate goal of being the UK’s greenest funeral provider.”

For more information about the Eco Collection, contact Simon Oakes at Lyn Oakes on tel: 01299 827360 or email: sales(at)lynoakes(dot)co(dot)uk

Notes to editors:

  • Lyn Oakes is a traditional family-run business, with more than 30 years of experience within the specialist tailored corporate clothing market with a focus on funeral wear.

•The company, which is based in Stourport-on-Severn, Worcestershire, specialises in clothing which is tailormade for the individual, company or organisation, measured and fitted.

  • Lyn Oakes prides itself on the quality, style and workmanship of all the garments it supplies, using only the best fabrics and traditional methods of construction. The company also offers outstanding value for money.
  • The company’s friendly sales team offers an unrivalled level of customer service. Customers can be visited at their own premises, so all staff can be individually measured.
  • Once the garments are ready a full fitting service can be offered to ensure a perfect fit.
  • In addition to funeral wear, Lyn Oakes offers corporate clothing, work wear, bespoke clothing, masonic wear and clothing for choirs and toastmasters, as well as accessories.

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Angela Ward
The Marketing Eye
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