L'Oréal Professional, Division of L'Oréal Canada, Selects MCF Tech to Develop Cloud-based, Internal Tracking Solution for Training and Educational System

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The company required a solution that delivered both simplicity and scalability. MCF Tech addressed the challenge of connecting distributed field staff and resources with real-time collaboration.

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"We expect to use MCF Tech for future solutions, as they understand how to improve business with technology." - Alain LaRoche, Director of Professional Development, L'Oréal Professionnel Canada

MCF Technology Solutions (http://www.mcftech.com), a leading developer of platform-based technology solutions for companies worldwide, including the Fortune 50, announced its selection by L'Oréal Professionnel Canada to create a cloud-based tracking system for field staff and resources.

L'Oréal Professionnel Canada needed a way to manage resources and schedules for educational and training sessions held in its salons and other venues across Canada. The educational and training sessions are key to the company’s growth, so it needed to improve productivity in this division. About 75 field staff had been manually tracking these events using a spreadsheet system. By nature, the spreadsheet system did not allow for collaboration or real-time updates, which cause scheduling conflicts and misinformation.

Alain LaRoche, Director of Professional Development, shared, “Getting our solution from MCF Tech was so easy. They understood our challenges and delivered the functionality we needed. It’s simple, accurate, and dramatically increases our efficiency in this division.”

MCF Tech leveraged the QuickBase platform and developed an efficient system for tracking events, staff, and other resources. Due to the mobile nature of L'Oréal Professionnel Canada field staff, the solution was developed to ensure it could be easily accessed and updated from any device with an internet connection. Furthermore, L'Oréal Professionnel Canada needed an online database that tracked availability and other pertinent information of contractor artists across Canada. The solution addresses this requirement, and links specific resources to each client account, including training sessions, products, purchase history, expense reports, and other details.

L'Oréal Professionnel Canada field staff typically work from home and travel to client sites across designated provinces and markets. The company previously considered other cloud-based solutions, but chose MCF Tech because of its ability to create a tailored technology solution for the company’s unique challenges. The new solution eliminates tedious manual processes and guesswork, and brings better insight to the state of the division.

MCF Tech CEO Govind Davis stated, “It’s an honor that another global brand has entrusted us to develop a technology solution for them. L'Oréal Professionnel Canada is forward thinking in its technology and understands the need to implement cloud-based solutions for improved business. Our solution gives L'Oréal Professionnel Canada competitive advantage as they increase productivity and collaboration. We look forward to this continued relationship.”

Laroche added, “Our field staff are more connected and better equipped to make smart decisions. We expect to use MCF Tech for future solutions, as they understand how to improve business with technology.”

About MCF Tech
MCF Technology Solutions is a full-service Web 2.0 PaaS provider and the world’s largest Intuit QuickBase solution provider focused on solving complex business problems for many of the world’s leading companies, from the Fortune 50 to Main Street.

The MCF Tech team has leadership experience in Operations, Manufacturing, Distribution, Sales, Marketing, Logistics, Global Supply Chain, Real Estate and Project Management; combined with a deep IT competency and experienced AGILE Development. It leads with a “business first” philosophy and understanding the application of technology in business. Companies interested in learning more about cloud-based technology solutions should visit http://www.mcftech.com or contact sales(at)mcftech(dot)com.

About L'Oréal Canada
L'Oréal Canada, headquartered in Montreal, is the leader of the cosmetics industry in Canada. It is wholly owned by L'Oréal Group – the most important cosmetics company in the world – and its operations include the manufacture, marketing, sales and distribution of its cosmetics, skin care, sun protection, hair care and hair color products.

L'Oréal Canada’s success rests, above all, on the daily commitment, enthusiasm and passion of its 1,200 employees. Their beauty expertise and passion are communicated by offering Canadian consumers 25 prestigious and world-renowned brands.

Each brand benefits from the considerable investments in Research made by L'Oréal Group. The 674 patents filed by L'Oréal Research in 2009 represent the Group's commitment to deliver innovative and particularly effective cosmetic products to consumers worldwide.

The Group's Research efforts, unique in the beauty industry, permit each brand to benefit from formulas specifically adapted to the needs of women and men worldwide, across all markets and distribution channels in which L'Oréal operates.


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