ChopChop Magazine and New Balance Launch "Run the Rainbow, Eat the Rainbow" Sweepstakes

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This Spring, ChopChop Magazine and New Balance join forces to promote the benefits of the rainbow with a new promotion.

Rainbow Landing Page

Run the Rainbow, Eat the Rainbow Sweepstakes Page

ChopChop and New Balance share a commitment to teach kids and their families how to be healthy through movement and nutrition.

ChopChop Magazine, a nonprofit quarterly food magazine for school-age kids and their families, has partnered with New Balance to launch the “Run the Rainbow, Eat the Rainbow” sweepstakes. In celebration of healthy kids and New Balance’s new 890v3 Rainbow shoe, families are invited to enter at for a chance to win monthly prizes and a grand prize at the end of the promotion.

“We’re excited to be partnering with New Balance on this exciting promotion,” said Sally Sampson, founder of ChopChop. “ChopChop and New Balance share a commitment to teach kids and their families how to be healthy through movement and nutrition.”

“Run the Rainbow, Eat the Rainbow” will encourage families to stay healthy through movement and by eating fruits and vegetables in all the colors of the rainbow. Families can enter their email for a chance to win a one-year subscription to ChopChop, a pair of New Balance sneakers, and a grand prize of a $400 gift card to a local grocery store. Contest runs through March, April, and May. Must be 18 years or older to enter. No purchase necessary. For official rules and details and to enter the sweepstakes, visit

About ChopChop Magazine
Endorsed by the American Academy of Pediatrics, ChopChop, The Fun Cooking Magazine for Families, is a nonprofit quarterly food magazine. ChopChop’s mission is to inspire and teach kids to cook and eat real food with their families. ChopChop is distributed to pediatricians, hospitals, school systems, governments, youth organizations, and businesses that encourage healthy eating and wellness habits. ChopChop is published by ChopChopKids, Inc, a 501(c)(3) located in MA. For more information and to subscribe to ChopChop Magazine, please visit and follow ChopChop on Twitter at @chopchopmag, on Facebook at or on Pinterest at For media inquiries, call Sally Sampson or Sharon Sprague at 617-924-3993.

About New Balance
New Balance, headquartered in Boston, MA, has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2011 reported worldwide sales of $2.04 billion. To learn more about how New Balance Makes Excellent Happen, please visit

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Sally Sampson
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