Online Marketing Firm fishbat, Inc. Gets a ‘Rising’ out of Social Media Movie Marketing

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The Daily Beast reports on Girl Rising, a documentary that depicts the challenges young girls in developing countries face trying to fulfill their desire for an education. Online marketing firm fishbat applauds the use of social media marketing as the film's primary source of advertisement.

On March 26, 2013, online marketing firm fishbat, Inc. acknowledges the social media marketing success of the Girl Rising production. Girl Rising is a new documentary depicting the lives of nine girls from developing countries and their plight in pursuing an education.

The production’s marketing was done solely with social media. According to The Daily Beast, the producers of Girl Rising, “concluded that they would circumvent the traditional route of theater distribution and rely instead on social-media tools—Facebook, Twitter, LinkedIn—to drive their message and build a community.”

Girl Rising has more than 245,000 fans on Facebook, and will open next week to more than 500 screenings nationwide with some 32,000 tickets pre-reserved, reports The Daily Beast.

“In today’s world if you can get your message out early enough, you can find your super-fan,” says Holly Gordon, executive producer,

According to The Daily Beast, “theaters were booked through the site, where anyone can sign up and reserve a movie theater near them with the proviso they get a hundred friends to agree to come.”

“Sort of like having a party in someone else’s theater,” says Gordon.

To avoid the high costs of traditional marketing that most blockbuster films utilize and which overshadow smaller productions like Girl Rising, Gordon says that using social marketing, which is almost free, “felt all along that we’re striking new ground.”

“We look forward to seeing how Girl Rising will do in the box office,” comments fishbat COO Scott Darrohn. “Using only one form of advertising can have an adverse effect to the successes Girl Rising has had thus far. If Girl Rising has a significant impact on the box office, rest assured you will see other small venues follow suit. Since the producers of the film struck out on their own with this tactic, it's something that every online marketing firm should be monitoring closely. Their success with this strategy could affect the future of our business.”

fishbat, Inc. is a full-service online marketing firm and social media agency. We're branding experts that can help your business be a part of the conversations that are already happening. Through social media management, search engine optimization (SEO), web design, and public relations, we can raise awareness about your brand, strengthen your corporate image, and place your business in front of your ideal audience.

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