Launches Comprehensive Thought Leadership Initiative

Share Article

“The Intelligent Marketer,” an eNewsletter powered by, will present fresh content, share ideas and best practices, and offer practical tools. Information sharing via white papers, social media posts, webinars and presentations at industry events will provide a framework for executing programs and help marketers learn from each campaign result.

The Intelligent Marketer Powered by

The Intelligent Marketer Powered by

As a company that is passionate about continuous learning and education, we are excited to bring our thoughts and expertise to a broader audience and the industry as a whole.™ (, a market leader in Intelligent Direct Marketing Solutions that elicit a “Yes!” response, today announced the launch of a comprehensive thought leadership initiative. Starting March 26, will begin publishing a monthly electronic newsletter; offer white papers, social media posts and webinars; and present at various industry events on marketing concepts and methods. With over 40 years in the industry, executives have successfully addressed some of the most sophisticated multi-channel marketing challenges and, based on their experience, can share lessons learned as well as insights on emerging tools and techniques. Beyond education, the initiative seeks to stimulate industry-wide discussion of the advantages of direct, email and digital marketing – and their integration. intends to draw from its Intelligent Marketing process – and the tools and techniques it encompasses – as an industry framework, offering practical ways marketers can increase results over the short term. Initial themes, spanning both the commercial and nonprofit sectors, will include “Geo-Targeting,” “Data Insight Best Practices,” “Smart Marketing Technology Decisions” and “Ways to Get the Most Out of Your Direct Agency Partner.” Within these themes, specific topics will be addressed highlighting’s Insight Engine technology capabilities. The March theme is Geo-Targeting with the subject topic of “5 Ways to Leverage Geo-Targeting to Boost Sales.” is targeting wide-ranging organizations to join in the conversation. Interested parties are invited to view the eNewsletter and download white papers and other materials at

Mike Savage,’s Vice President of Marketing Solutions, said, “In my opinion, the industry continues to struggle with identifying a common framework for applying and executing programs and learning from the results of their efforts on a continuous basis.’s tools and frameworks will be presented as industry models through articles, white papers, social media posts and webinars. Our intent is to suggest practical ways and tools that marketers can leverage over the short term to make their jobs easier and hopefully generate incremental results. As a company that is passionate about continuous learning and education, we are excited to bring our thoughts and expertise to a broader audience and the industry as a whole.”

About, headquartered in metropolitan Washington, D.C., is an industry leader offering Agency, Data Products, Business Intelligence Insight, Email Marketing and Production services. For over 40 years,’s unique Insight Engine and Intelligent Marketing Process (Identify > Target > Contact > Acquire > Engage and Retain) has grown clients’ market share by applying strategies proven to increase customer and donor acquisition and retention. Staffed by over 250 direct marketing professionals,’s proprietary data, business intelligence technology and segmentation products FUEL the marketing engines of the nation’s leading brands and fundraisers, consistently improving results and achieving a positive ROI. For more information about, please visit us at, or call 1-888-690-2252.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jeanne Zepp

Shawn R. Salta
Follow us on
Visit website