Delivery of targeted content and personalized messaging is imperative for successful marketing.
Stonington, CT (PRWEB) March 25, 2013
Marketing automation is an umbrella term for multiple processes including lead scoring, outbound campaigns and personalized content delivery. It combines a hosted software platform with business processes that score leads based on fixed criteria such as demographics, as well as dynamic criteria, such as web page visits, white paper downloads or webinar attendance. This data allows marketers to more effectively target messages and promotions based an individual’s stated interests and actions.
“Delivery of targeted content and personalized messaging is imperative today for successful marketing,” said Christine Slocumb, president of Clarity Quest. “We have started to see a huge demand for B2B agencies that can both generate educational content and executed automated campaigns, so the time was right for us to start offering these services to our healthcare and technology clients.”
For clients new to marketing automation services, Clarity Quest uses the Act-On marketing automation platform. However, the agency handles campaigns on multiple platforms including Aprimo and Marketo. Companies interested in obtaining a free quote should call 877-887-7611.