In independent tests, it was shown to be the most effective antibacterial face wash available in the UK
(PRWEB UK) 25 March 2013
FaceB4, the UK’s most effective antibacterial face wash, launched exclusively at Boots on Wednesday (March 20).
The health products retailer is stocking the FaceB4 range as part of its Latest Finds initiative, which highlights innovative products not found in other high street stores.
FaceB4 Daily Cleansing Foam uses a patented new formula that effectively helps prevent spots and tackle blocked pores. In independent tests, it was shown to be the most effective antibacterial face wash available in the UK, beating 17 leading facial cleansers for problem skin.
It is designed to offer a simple face wash solution, making it easy to cleanse, tone and rejuvenate skin in two easy steps.
The Daily Cleansing Foam combines a cleanser and toner in one pump-action bottle. It kills bacteria that causes spots, helps unblock pores, and leaves oily skin feeling healthier.
FaceB4 After-Cleansing Serum is designed to be used after Daily Cleansing Foam. It moisturises and protects the skin, helps prevent blemishes, and is fortified with vitamins A, B, B5 and E.
The FaceB4 range is fragrance-free and kind to skin, but has a powerful formula containing a patented ultra biocidal complex. It has been independently tested to work on all skin types.
Nicola Kilner, Boots’ buying manager for innovation, said: “At Boots Latest Finds we are always on the hunt for the freshest, most effective and exciting beauty innovations for our customers.
“FaceB4 is a cutting-edge yet uncomplicated two-stage skincare range.”
Bruce Green C.Chem MRSC, a Chartered Scientist and member of the Royal Society of Chemistry, helped develop the FaceB4 formula.
He said: “I have worked with many well-known brands over the years, helping to research and develop product ranges and am genuinely excited by what we have managed to achieve with the FaceB4 skincare range.”
FaceB4 Daily Cleansing Foam and After-Cleansing Serum are available at Boots at £14.95 each.
For more information about the FaceB4 two-step face wash system, visit http://www.faceb4.com/
Notes to editors
For more information, contact Olivia at Nobull Communications, on 01628 526208, or email Olivia(at)nobull-communications(dot)co.uk.
FaceB4 has been formulated and manufactured in the UK by British company Medichem, founded by Tom Allsworth in 1992. More than 20 years of expertise in biocidal formulation has culminated in the development of FaceB4, which has been independently proven to be the UK’s most effective anti-bacterial face wash. Medichem is accredited to ISO9000, BRC and the Soil Association.