New Book about Entrepreneurship Sets a Sales Record

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Thirty-three-year-old entrepreneur with a multimillion-dollar company releases his first book with record-breaking sales and wide acclaim.

The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs

Based on the overwhelming response from segments shared online and amazing pre-order sales, this book will help and inspire many entrepreneurs.

On the heels of winning a competitive bid for a $40 million project, Kevin D. Johnson, president and CEO of Johnson Media Inc., releases his book entitled "The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs." The book, which reached a company record of 1,276 pre-order sales, shares secrets to thinking like top entrepreneurs and achieving business success.

The release of "The Entrepreneur Mind" comes at a time when millions of Americans are opting to find the American Dream through entrepreneurship. According to a recent report from the Kauffman Foundation, a leading nonprofit that promotes entrepreneurship, the percentage of Americans starting businesses in 2010 and 2009 was the highest in 15 years. "The Entrepreneur Mind" will help these new entrepreneurs as well as advanced entrepreneurs achieve success and sustainability. Moreover, the book is already being used at colleges and universities, including Plymouth University in the United Kingdom.

Providing a fresh and unique approach to entrepreneurship, "The Entrepreneur Mind" gives readers 100 essential ways of thinking that lead to a high level of business success. Through the conviction of Johnson’s own personal experience running a multimillion-dollar company and the compelling stories of modern-day business tycoons like Mark Zuckerberg (Facebook) and Sara Blakely (Spanx), he transforms an oftentimes complex topic into a lucid, accessible, and practical one. Areas covered are Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include:

  •     How to think big
  •     Who makes the best business partners
  •     What captivates investors
  •     When to abandon a business idea
  •     Where to avoid opening a business bank account
  •     Why elite entrepreneurs create new markets

“I strongly believe that entrepreneurs are made, not born. If you study and adopt the ways of thinking of the best entrepreneurs and then turn your thoughts into actions, you have a formula for winning in business. Essentially, "The Entrepreneur Mind" is that formula. Based on the overwhelming response from segments shared online and amazing pre-order sales, this book will help and inspire many more,” Johnson stated.

The book is now available on, in Barnes & Noble, and via the book’s official web site and blog at Customers who purchase the book from the official web site receive a discount and a personalized signed copy of the book. To download a PDF sample of the book, visit

For more information about "The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs", please visit or contact publicist Jennifer Madden at 404.961.5700 or jennifer(at)johnsonmedia(dot)com.


Title: "The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs"
ISBN: 978-0-9884797-0-8
Paperback: 272 pages
Publisher: Johnson Media Inc. (JM); First edition (March 2013)
Language: English
Product Dimensions: 9.0 x 6.0 x 0.70 inches
Shipping Weight: 11.2 ounces
Retail Price: $16.95
Book Sample:


Kevin D. Johnson, 33, founder of Johnson Media Inc. and a serial entrepreneur, has over thirteen years of experience leading his multimillion-dollar marketing and communications company that serves many Fortune 100 businesses. As an innovative leader and dynamic speaker, he has appeared on CNN, ABC’s Good Morning America, CBS, Oprah Radio, and in The New York Times and The Wall Street Journal. He lives in Atlanta, Georgia with his wife and son.


“In our current time, it’s essential to share any type of business knowledge that we attain, and Kevin Johnson is definitely playing a pivotal role in contributing to our entrepreneurship age.”
—Vivian Giang, reporter, Business Insider

“Kevin has done a remarkable job synthesizing the key points about successful entrepreneurship. In valuable detail, he discusses his own enlightening experiences and those of well-known entrepreneurs to help readers get it right the first time. This book is an important resource for current and aspiring entrepreneurs.”
—Eric Overby, Ph.D., assistant professor, Scheller College of Business, Georgia Institute of Technology

“In this commendable work, Kevin has emboldened a movement very dear to my heart: making entrepreneurship accessible and a viable option for millions of young people around the world.”
—Scott Gerber, founder, Young Entrepreneur Council; author, "Never Get a 'Real' Job"

“Kevin Johnson has written a phenomenal book that will inspire readers to become high-achieving entrepreneurs. Cleverly interweaving the lessons from his rich experience with those of business moguls who we all admire, Kevin exemplifies and articulates the great opportunity, fulfillment, and value that pursuing entrepreneurship brings. Well done.”
—Andrew Young, former mayor of Atlanta, U.S. congressman, and U.S. ambassador to the United Nations

“Kevin stitches together actual life scenarios and outcomes that every entrepreneur needs to understand. This book doesn’t live in the clouds like some others do. Real life for real business builders... read it!”
—Devon Wijesinghe, serial entrepreneur; chairman, Insightpool; director, Atlanta Technology Angels

“Kevin has just given us the next best how-to handbook on starting, building, and sustaining your own business. It is written with such clarity and with commonsense lessons that truly hit the mark, turning complex concepts into simple applications.”
—Kent Matlock, CEO, Matlock Advertising and Public Relations

“'The Entrepreneur Mind' provides an easy-to-understand blueprint for success. It can be used by anyone wanting to make their dream a reality or aiming to take their business to the next level. In this book, Kevin gives key step-by-step principles for building a strong business foundation from idea to execution, and it is truly a must read for everyone ready to step out on faith to start their own enterprise.”
—Samuel T. Jackson, founder, chairman, and CEO, Economic Empowerment Initiative Inc., and member, U.S. President’s Advisory Council on Financial Capability

“Kevin has built a roadmap to success that every entrepreneur needs to read before starting their journey. This book provides a no-nonsense approach to overcoming the roadblocks and detours that are inevitable in entrepreneurship.”
—Chau Nguyen, founder and CEO, Campus Special

“Wow! Within minutes of reading this book, the business strategies and secrets that Kevin shared more than paid for the price. I highly recommend this book to entrepreneurial newbies, seasoned pros, and everybody in between. Buy it, use it, and watch your business grow!”
—Shaun King, founder, HopeMob

“Kevin’s book is thought-provoking and insightful. Readers will be challenged on their own beliefs and characteristics regarding entrepreneurship. It is full of rich ideas on how to develop an entrepreneurial mindset and how to build a business the right way, avoiding the issues that have caused others to stumble.”
—Christopher Hanks, director of Entrepreneurship Program, University of Georgia

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