Conductor Named SIIA Software CODiE Award Finalist for Best SEO Solution

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Conductor Searchlight™ Earns Prestigious Software Industry Recognition

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Conductor Searchlight helps simplify search, giving marketers complete control over every piece of the natural search process and the ability to realize its full potential.

Conductor, the enterprise Search Engine Optimization (SEO) technology leader, was named a finalist for the 2013 SIIA Software CODiE Award for Best SEO Solution. The SIIA CODiE Awards are the premier award for the software and information industries and have been recognizing product excellence for 27 years. The awards have more than 75 categories and are organized by industry focus of Content, Education and Software.

This year there were 27 software categories, including 12 new and updated categories that reflect the continued growth and evolution of cloud computing, mobile, Big Data and video. Winners will be announced during a special award luncheon on May 9 in San Francisco during the industry’s most comprehensive ISV conference, All About the Cloud.

Conductor Searchlight™ is the world’s leading SEO platform used by organizations to manage, monitor, improve and measure natural search. Conductor has transformed SEO into a healthy, high-functioning business channel for respected brands. Its defensible, cloud-based technology platform enables organizations to improve natural search visibility, generate more traffic, increase revenues and report on results across the organization and with all key stakeholders. Leading brands like FedEx, General Electric (GE) and Siemens achieve SEO success on a daily basis using Conductor Searchlight. Companies report 6X more traffic and 15X more conversions from using Searchlight for natural search.

“Conductor Searchlight helps simplify search, giving marketers complete control over every piece of the natural search process and the ability to realize its full potential,” said Seth Besmertnik, CEO of Conductor. “We’ve been there from the beginning, building a first-rate product in lock-step with evolving customer and industry needs. We continue to be at the forefront of innovation, providing the most advanced features and functionality to optimize natural search, increase traffic and grow revenue.”

“The CODiE Awards competition was extremely competitive this year, and all of the finalists should be commended for their innovative products and services,” said Rhianna Collier, VP for the Software Division at SIIA. “We look forward to honoring the winners at our awards program in May at All About the Cloud.”

Details about each finalist are listed at

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 700 member companies worldwide that develop software and digital information content. Information technology (IT) and software security are critical issues to SIIA’s members, many of whom strive to develop safe, secure and state-of the-art products that effectively serve their commercial and government customers alike, while protecting their intellectual property.

The SIIA Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. For further information, visit

About Conductor
Conductor is the global leader in SEO technology. Thousands of brands and enterprise marketers use its cloud-based SEO platform, Conductor Searchlight™ to measure, improve and manage their natural search efforts to stay ahead of the competition, increase site traffic and boost revenues. The powerful, highly scalable platform processes massive amounts of data quickly to give users real-time information for better, more informed decision making and to identifying new ways to increase share-of-search that will propel their businesses forward. Offering the most robust performance reporting and measurement tools available in the industry, Conductor arms marketers with the intelligence needed to tie SEO success to business objectives and demonstrate the value of SEO across the organization. One of New York City’s fastest growing and most admired technology companies, Conductor is routinely recognized for excellence in business and corporate culture. To learn more, go to or follow Conductor on Twitter @conductor.

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Press Contacts:
April H. Burghardt
For Conductor

Laura Greenback
SIIA Communications

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April H. Burghardt
Conductor, Inc.
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