“When I do a trade show, the first thing I hear from my customers when they walk into my booth is, ‘Oh my goodness, I love all the color – and look at the beautiful labels on that coffee package."
West Warwick, RI (PRWEB) March 26, 2013
QuickLabel Systems, a brand of Astro-Med, Inc. (NASDAQ: ALOT), released a video story about La Crema Coffee Company’s use of the Kiaro! inkjet label printer to print coffee bag labels. The new video can be viewed on the QuickLabel Systems website, on the QuickLabel blog, and on QuickLabel’s YouTube channel at Youtube.com/QuickLabel.
In the video, Melissa Flohn, owner of La Crema Coffee Company, a specialty coffee roaster in Cincinnati, OH, explains that she did something different in 2012: she bought the Kiaro! inkjet label printer to make seasonal coffee labels printed with colorful, whimsical artwork created by artist Amy Gantt of Lula Bell Art & Designs.
“We have taken a regular bag of coffee and made it a gift item, so we get to design gifts every day for people to give out,” said Flohn.
The idea to sell specialty coffee as a gift item was a hit: La Crema Coffee roasted and sold over 500,000 lbs. of coffee beans sold as labeled coffee bag gifts at over 1,000 gift shops and gourmet food stores in 2012, according to Flohn.
“We went with the Kiaro! label printer because of the color it could achieve,” Flohn recalled. “It could achieve colors that no other machine we’ve ever looked at could.”
Since labeling her coffee bags with the Kiaro!, Flohn said, “When I do a trade show, the first thing I hear from my customers when they walk into my booth is, ‘Oh my goodness, I love all the color – and look at the beautiful labels on that coffee package.’”
After using the label printer for over seven months, Flohn remains enchanted with the Kiaro!. “We love the Kiaro!. The Kiaro! has saved us a lot of time and a lot of money. Our favorite features are the speed and once again, the color. And it doesn’t waste labels!”
For her part, label artist Amy Gantt loves to design coffee labels printed by the Kiaro!. “The Kiaro! label printer has been wonderful. As an artist, and also as a printer myself, I’m looking for the color to match throughout the product line. It’s very important to me that the artwork is vibrant, it’s true to color, and … I know with the Kiaro! printer, I don’t have to think about it. I know I can create artwork that I truly believe in, and the Kiaro! can print it as I create it.”
Flohn believes that freshness is the key to a great-tasting cup of coffee as well as to a great looking coffee gift. Each time the La Crema Coffee Company receives an order from one of its retailers, its 100% Colombian coffee beans are freshly roasted and flavored to order. “Even the labels are printed when the order is taken,” said Flohn.
La Crema’s Operations Manager prints coffee labels on-demand for each order using their Kiaro! inkjet label printer. “The Kiaro! is an easy, one-step process that we had up and running within an hour,” said Flohn.
Flohn summed up the value of the Kiaro! label printer, saying, “It’s worth the investment. It’s going to save you time, it’s going to save you money, it’s going to achieve the colors you’re looking for in your packaging, and with the beautiful packaging, your sales will definitely increase.”
The Kiaro! high-speed inkjet label printer from QuickLabel Systems prints coffee labels at a speed of 8 inches per second, in 1200 dpi high resolution, and is priced under $10,000 USD. For more information about the Kiaro!, visit http://www.QuickLabel.com/Kiaro.
About La Crema Coffee Company
La Crema Coffee Company is known for its coffee gift packaging, whimsical coffee labeling, and for the rich taste of its flavored coffees. Gift bags of coffee from La Crema Coffee Company can be found at over 1,000 retail stores around the United States, including gift boutiques and gourmet food stores. For more information, visit http://www.LaCremaCoffeeCompany.com, email Melissa(at)LaCremaCoffeeCompany(dot)com, or telephone La Crema Coffee Company at 513-779-6278.
About QuickLabel Systems and Astro-Med, Inc.
QuickLabel Systems is a leading manufacturer of digital color label printers, inks, and labels used by coffee roasters and other manufacturers who want to print their own labels in-house. QuickLabel Systems is a brand of Astro-Med, Inc., a manufacturer of high tech specialty printing systems and data acquisition systems. Astro-Med, Inc. (NASDAQ:ALOT) is a member of the Russell Microcap® Index. Find out more about QuickLabel Systems by visiting http://www.QuickLabel.com or telephoning 877-757-7978. Keep up with QuickLabel Systems via the QuickLabel Blog at QuickLabel.com/blog and also by joining us on Twitter at Twitter.com/QuickLabel and on Facebook at Facebook.com/QuickLabel.