Forest Oaks Country Club Under New Management And To Begin Major Renovations

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Former NFL Player, Ricky Proehl of Proehlific Sports & Leisure partnering with ES2 Services to provide a new face, programming, and infrastructure to the Forest Oaks Country Club.

Forest Oaks Country Club

Forest Oaks Country Club

Forest Oaks Country Club is a natural fit for our growing Proehlific Sports & Leisure Brand.

ES2 Services and Proehlific Sports & Leisure has entered into contract with the current owner to provide both major renovations and new lifestyle management for the Forest Oaks Country Club. The renovations will include the creation of a brand new, 7,000 sq. ft. fitness center open to the club’s members. In addition to this, the existing Forest Oaks Country Club will now transition to the new name: Proehlific Club at Forest Oaks. Ricky Proehl, former NFL Player and Owner of Proehlific Sports & Leisure, talks about the transition:

"Forest Oaks Country Club is a natural fit for our growing Proehlific Sports & Leisure Brand.  We are confident that Forest Oaks, under the new name Proehlific Club at Forest Oaks, will provide a natural extension of our mission of service excellence to this community.”

ES2 Services, a luxury sports and leisure group, will be providing the new management and lifestyle services to the club pulling on it’s years of experience managing luxury lifestyle properties. Matt Birely, Principal at ES2 Services, expresses his excitement at the opportunity.

"We are extremely excited to be a part of Greensboro's golf tradition.  The Forest Oaks country club has been the gem of Southeast Greensboro for the past 30 years and we look forward to maintaining that commitment of excellence while combining it with the trusted brand of Proehlific Sports & Leisure."  

Members of the current Forest Oaks Country Club will begin to see changes to their clubhouse that draw on the brand characteristics of the Proehlific Sports and Leisure, as well as the proven club programming and infrastructure strategies of ES2 Services. Both parties are focused on maintaining the excellent golf tradition of the community while adding state of the art fitness facilities, and new programming. David Hess, Principal and head of operations at ES2 acknowledges the uniqueness of the Forest Oaks project:

"We will be maintaining those elements of Forest Oak's operations and facilities that have made it the respected club that it is today, while adding modern updates and services to ensure the club is the flagship of the Greensboro area's golfing community."

Transition to the new management will begin April 1, 2013, and renovations of the clubhouse are slated to begin shortly after that.

More About ES2 Services
ES2 Services is a Raleigh based luxury sports and leisure staffing and lifestyle management company. ES2 provides long-term, and short-term staffing and management for mid-size and large corporations as well as homeowner associations and communities. Learn more at

More About Proehlific Sports and Leisure
Proehlific Sports and Leisure is a sports lifestyle brand for athletes and families. The brand is built on the professional success of Ricky Proehl, former NFL star and Superbowl winner. Learn more at

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Matt Birely
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