New Website Design and Drupal Platform Deployment Grows NECA’s ELECTRICAL CONTRACTOR Magazine Website Traffic by 20% in First Month

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Bates Creative and Unleashed Technologies partner to deliver intuitive, highly performing website that drives engagement and revenue for Homepage

The new design and Drupal platform for ELECTRICAL CONTRACTOR magazine delivers a dynamic, engaging site to its readers.

"We’re striving to offer our customers – both readers and advertisers – a broad menu of interactive communication tools. Our new site has enabled us to do that more effectively and efficiently," said John Maisel, publisher of ELECTRICAL CONTRACTOR.

As a result of their partnership with Unleashed Technologies and Bates Creative, the National Electrical Contractors Association (NECA) has increased traffic to its ELECTRICAL CONTRACTOR magazine website ( – the most highly trafficked site in its industry – by more than 20%. The new website design and Drupal platform deployment not only increased engagement, it also improved ELECTRICAL CONTRACTOR magazine’s ability to adapt to industry and technology changes.

“Things that can be done instantaneously now couldn’t be done before – we had no flexibility – it limited our ability to make the site dynamic. To stay competitive, we had to make some changes. We needed something more current with a wider scope of opportunity, both on the content side and the advertising side,” commented John Maisel, publisher of ELECTRICAL CONTRACTOR.

Features of this new website include:

  •     A fresh and intuitive design that furthers the branding and mirrors the elegance of NECA’s award-winning magazine
  •     Granular content control, including article placement, photo galleries and content correlation
  •     A robust advertising platform with the ability to serve third-party advertisements with multiple ad position and display frequency options, as well as full reports on impressions
  •     Automated importing of print formatted content via XML, saving hours of manual work
  •     Improved user engagement through an easy-to-use interface, social enablement, rating and commenting capabilities

With this new site, staff now has the control and flexibility required to implement the changes it needs to grow. “We’re striving to offer our customers – both readers and advertisers – a broad menu of interactive communication tools. Our new site has enabled us to do that more effectively and efficiently. Whether it’s an advertiser trying to reach a market or the market trying to get information, having this added dimension is invaluable,” said John Maisel.

The new website was a combined effort between the team, Bates Creative and Unleashed Technologies. Throughout this partnership, Unleashed Technologies and Bates Creative worked closely with the staff to understand their business needs and how to best serve their customer base through the web. “This is one of the best partnership experiences that we have ever had. Unleashed Technologies and Bates Creative go above and beyond. They are easy to work with and when we call and ask for something, they work on it promptly. This responsiveness affects our revenue in more than one way: by getting products out faster, improving our readership numbers, and increasing team efficiency,” stated John Maisel.

“The partnership between, Bates Creative and Unleashed Technologies has produced some incredible results,” commented Michael Spinosa, CEO of Unleashed Technologies. “We were able to leverage the power and flexibility of the Drupal platform to deliver highly interactive content and give’s staff the control and agility they need to drive innovation in their industry.”

“Working with John Maisel, publisher at NECA, for over five years has truly been a pleasure. The website redesign has been a part of John’s plan to successfully expand, redesign, and re-position the brand to become the dominant force in a $130 billion industry.” Debbie Bates-Schrott, president of Bates Creative.

For more information on this website, please visit: and

About Unleashed Technologies
Unleashed Technologies, Maryland’s leader in web and hosting solutions, offers what no one else can: unparalleled web design, development and integration capabilities backed by a proprietary enterprise hosting environment. Unleashed Technologies solves difficult web technology problems through building, planning and providing continuing support for websites and web applications. With Unleashed Technologies web solutions, our clients unleash their web potential through a state-of-the-art web experience that is simple to maintain and manage, increasing engagement for visitors and drastically reducing resources needed to reach their goals. For more information, visit

About Bates Creative
Bates Creative is a strategic marketing agency specializing in design and branding located in the Washington DC Metro. Bates Creative services Fortune 500 companies as well as corporate, government, association and non-profit clients. Founded in 2003, Bates Creative is a WBENC certified woman-owned business. For more information, visit; follow us on Twitter @batescreates and on

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