Build-a-Bear Founder Maxine Clark to Speak at Call Center Week

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The highly-anticipated “Mystery Speaker” will give a keynote address in front of 1,200 customer service executives

14th Annual Call Center Week

We’re extremely excited to have Maxine be a part of Call Center Week. Build-A-Bear’s customer experience driven story will inspire everyone.

Las Vegas (March 18th, 2013) – announced that the “Mystery Speaker” at the 14th Annual Call Center Week is Build-A-Bear founder and Chief Executive Bear Maxine Clark.

Maxine will join more than 1,200 customer service executives at Caesars Palace Las Vegas from June 10-14. During her keynote address, “The Bear Necessities of Business: Building a Company with Heart,” Maxine will present an inside-look at how Build-A-Bear grew from a hopeful vision into a 400 store global giant.

Build-A-Bear’s swift ascent can be tied to Maxine’s core beliefs: encouraging the entrepreneurial spirit, identifying emerging trends and creating an award-winning culture. Because of these beliefs, Build-A-Bear was named to Fortune’s “100 Best Companies to Work For” list for the 5th year in a row. These same ideas tie into the main theme of the 14th Annual Call Center Week, “Driving Business Value by Transforming Culture.”

Because of her unique vision and commitment to award-winning customer service, Maxine will be the first recipient of Call Center Week’s inaugural Lifetime Achievement Award.

“We’re extremely excited to have Maxine be a part of Call Center Week,” said Executive Producer Lisa Schulman. “Build-A-Bear’s customer experience driven story will inspire everyone in attendance.”

Call Center Week is the world’s largest gathering of high-level call center professionals. Maxine is just one of many c-level speakers including Kevin Wilde, CLO of General Mills, Steve Riddell, COO of, Phyllis James, CDO of MGM Resorts and Lisa Church, CEO of 1st Advantage Credit Union. According to Schulman, “This year’s event has the largest amount of c-level talent that we’ve ever had.”

New for 2013 is a pair of site tours with and Caesar’s Entertainment. These limited-availability tours focus on three main themes: streamlining operations, enhancing customer experience, and improving employee culture.

To register for Call Center Week or to inquire about sponsorship opportunities, please visit or call 1-800-882-8684.

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