Search Engine Marketing Firm Catalyst to Deliver Step-By-Step Social SEO Action Plan at SES New York

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Catalyst to also discuss what Facebook’s new Graph Search means for SEOs and brands today


Catalyst, a leading search engine marketing firm, announced today that it will have two speakers at SES New York 2013 this week. The agency will deliver insights and best practices on search and social marketing during two sessions: Activating the Social-Search Dynamic; and Facebook Graph Search and its Impact on Reputation Management, Privacy, Local Search and More. Both sessions will be held on March 28, 2013, at the New York Marriott Marquis.

Founded in 1998, Catalyst specializes in delivering search marketing solutions that enable Fortune 500 and Fortune 1000 companies to fully capitalize on the power of search engine marketing. Considered thought leaders in the industry, the agency will share its knowledge and expertise during two sessions at SES New York, a conference and expo series for marketing and advertising professionals.

The first session Catalyst will participate in is Activating the Social-Search Dynamic. It is designed to help marketers understand the relationship that exists between the social sphere and search. Catalyst’s Director of SEO Innovation, Dan Cristo, will participate in the discussion as a speaker. His content will help marketers understand what social SEO is, how it works, and why it matters. It will also include a step-by-step action plan to implement social SEO. Moderated by Danny Goodwin, Associate Editor, Search Engine Watch, the session takes place at 10:45 AM on Thursday, March 28th.

Marketers interested in further exploring the search and social dynamic are encouraged to download Catalyst’s new ebook: Mastering the Art of Social SEO.

“SEO is a hot topic for digital marketers today,” said Dan Cristo, Director of SEO Innovation for Catalyst. “The brands that master it stand to gain a competitive advantage. However, many people are confused by it, and don’t know where to begin. I’d like to give marketers what they need most – an action plan that will help them evolve a traditional SEO strategy into a social SEO strategy. I plan to discuss the principles of social SEO, and cover specific tactics that will help brands capitalize on it. I have a feeling attendees will be taking lots of notes!”

Catalyst will also be participating in the session: Facebook Graph Search and its Impact on Reputation Management, Privacy, Local Search and More. Taking place on Thursday, March 28th at 2:15 PM, the session will dive into the nuts and bolts of how Graph Search really works, and the implications it holds. Clayburn Griffin, an Organic Search Director for Catalyst, will join the panel for this important discussion. He’ll cover how people are using Graph Search and what it means for SEOs and brands. In addition, he’ll also cover the steps needed to positively control your reputation on Facebook's new search engine.

“Graph Search will be a great tool for marketers,” said Clayburn Griffin, Organic Search Director, Catalyst. “With all the personalized data Facebook has at its disposal, marketers will be able to tap into customer insights for many efforts, including SEO and advertising. For example, before making a TV media buy, marketers might want to see what shows their target demographic likes most on Facebook. But, brands will need to optimize for Graph Search in the same way they do for Google or other search engines.”

“The worlds of search and social have collided,” said Heather Frahm, President, Catalyst. “Brands today must acknowledge and leverage their complementary nature, how they influence one another, and how that dynamic can supercharge a brand. In other words, the fusing of search and social is another reason all organizations must integrate marketing and no longer operate in silos.”

About Catalyst

Catalyst, a pioneer in developing strategic digital marketing services since 1998, is renowned for search marketing excellence in servicing Fortune 1000 brands. The firm is the search agency of record for many of the world's top companies. Headquartered in Boston with offices in New York, Chicago, Seattle, Toronto, and Montreal, Catalyst serves numerous B2B and B2C clients in a variety of industries. The search engine marketing firm prides itself on being THE Search Innovator of the industry. Catalyst’s offerings include: search engine optimization (SEO), paid search marketing (PPC), social SEO, content strategy, digital asset optimization, mobile search, e-retail optimization, local search optimization, global search, and competitive reporting. Catalyst is a wholly owned subsidiary of WPP, the world’s largest communications services group. For more information about Catalyst, please visit

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