He explains how difficult his first few months were and how they turned around with his first sale – an $8.175 million penthouse at the tender age of 21. 'Everything got better from there,' finally having realized the potential of a niche market.
New York, NY (PRWEB) March 27, 2013
Oren Alexander recently wrote a piece for The New York Post discussing his rise to success and how his “dream team,” which consists of his partner and brother, Tal Alexander; his mentor Howard Lorber, the chairman of Douglas Elliman; father and residential developer Shlomi Alexander; photographer Evan Joseph; and architect Chad Oppenheim, makes it all possible.
“I started seeing [my father’s] work at a very young age, checking out incredible construction and architecture while my friends were doing math homework,” recalls Alexander, citing that as the beginning of his fascination with real estate.
From that nostalgic note, Alexander goes on to describe his ever-growing interest in real estate. Once he graduated from the University of Colorado, he moved to New York to pursue his dreams.
Alexander reminisces about his naïve expectations when he entered the industry and the slap of reality after the collapse of Lehman. “My first question was what my salary would be,” he remembers, “[Howard Lorber] chuckled and informed me that real estate brokers work on commission. I would be an independent contractor.”
And that’s when things took off. He explains how difficult his first few months were and how they turned around with his first sale – an $8.175 million penthouse at the Park Imperial at the tender age of 21. “Everything got better from there,” he says, finally having realized the potential of a niche market – the upper five percent.
Of his team, The Alexander Group, he says, “My team, with my brother, Tal, just cracked the trophy market.” Now he and his “dream team” are selling homes in New York, Miami, the Hamptons, Aspen, and Tel Aviv. His ultimate goal is to sell trophy homes worldwide.
When discussing his typical day, Alexander says an “average day is never the same.” And while the days may vary, the nights inevitably find Oren mixing his two passions – “meeting people and talking real estate.” One of Alexander’s trademarks is his ability to network at social events, making clients out of acquaintances.
However, according to Alexander, his true key to success is the level of trust involved in his partnership with his brother, Tal. “Ever since we teamed up, our business has been taken to the next level,” says Alexander.
Oren Alexander and his dream team are currently working on a tropical modern house in Bal Harbour. Designed by Chad Oppenheim, this home will be built by Shlomi Alexander, and marketed by Oren himself. “I’m marketing it, of course, but I’m also developing it,” says Oren, “putting up my own money. That’s how much I believe in the trophy market.”