Mashable Partners with Newsy to Deliver High-Quality Advertising-Friendly Video

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Newsy's concise video news bites help Mashable grow its digital video strategy

"Newsy delivers the kind of content our readers love: Timely, informative and entertaining.” says Robyn Peterson, Chief Technology Officer of Mashable.

Newsy, the video news provider that analyzes multiple sources from around the world, and Mashable, the leading media company for the Connected Generation, today announced a partnership. This new relationship pairs Mashable’s deep editorial team with Newsy’s experienced video producers to deliver a high-quality experience for viewers and advertisers alike. It will help chronicle the digital revolution through videos ranging from digital culture touchstones to social media to product reviews.

Everyday, Mashable editors identify the next big story on the web and work in real time with Newsy’s producers to deliver unique multi-source news videos on any screen covering current events, interviews with influencers, and segments with internet stars. In addition, Mashable and Newsy are also committed to creating a compelling premium video experience for Mashable’s 25 million unique monthly viewers that advertisers would want to associate with their brands.

"Newsy delivers the kind of content our readers love: Timely, informative and entertaining.” says Robyn Peterson, Chief Technology Officer of Mashable. “They're a key component to our growing digital video strategy."

“We’re thrilled to be working with Mashable, a premier content partner dedicated to reporting on the importance of digital innovation,” explains Newsy President Jim Spencer. “The videos that Newsy produces for Mashable integrate visual cues and custom graphics - providing content that is easy to consume and insightful.”

Recent stories range from a review of one of the hottest apps to a how-to for creating a secure password to who leads the pack in terms of Twitter followers help drive essential shareable content for the Connected Generation.

About Mashable
Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million monthly unique visitors and 10 million social media followers have become on of the most engaging online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

About Newsy
Promising to make you smarter, faster, Newsy is the only video news service that allows users to compare news sources from around the world to see how a story unfolds. Through concise videos available on the web and mobile devices, Newsy accelerates the understanding of a news story. Producing more than 2000 multi-source videos per month for its website, apps and partners, Newsy generates millions of views every month. Newsy has won two Appy Awards, a Davey Award and a W3 Award. Its highly rated free apps are available to download from iTunes, Google Play, the Windows Phone Marketplace and the Nokia Store.

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Alexandra Wharton
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