The Problem with Etsy: LOOK Widens Distribution Channels for Creative Brands

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LOOK is a new wholesale marketplace for furniture, home decor, and accessories that serves as the "next step" for designers who have reached the plateau of their Etsy success.

Designers who are ready to take their products to a vast arena will be pleased to learn that Look has large distribution channels that are capable of putting more money in their pocket.

As it ramps up its inventory for spring, Look is paying close attention to the sizeable population of makers and creators out there who are internet-savvy, but perhaps suffering from a bit of “big fish, little pond” syndrome.

Few things have been as instrumental to the emergence of independent designers in the 21st century as the online marketplace. Through tight-knit community, a high premium on artisanship, encouragement of ethical commerce, and a supportive environment that nurtures fledgling designers and creatives, these websites have made it possible for talented people all over the world to quit their day jobs and make more of what they love.

Today, anyone with an internet connection, a good (or even a bad) idea, and a little extra time on their hands can try their luck at online success. The good news? The system appears to be rewarding those who merit the recognition.


But what happens after one acquires Etsy fame? There’s no intuitive way to move beyond craft fairs and a dazzling reputation among people who use the site, but nonetheless, no one beyond that select focus group. There’s a need for even further upward mobility that’s left unfulfilled.

Fortunately, Look is here to help with that.

Look is a wholesale marketplace for furniture, home décor, and accessories that connects talented designers and creative brands to the big-time online retailer. Designers who are ready to take their products to the vast arena of Google Offers, Overstock, Amazon, Bluefly, HauteLook, and Wayfair (to name a few) will be pleased to learn that Look has large distribution channels that are capable of handling bulk sales – and ultimately, putting more money in their pocket.

Just some numbers

Make no mistake – Etsy success is nothing to sniff at. The site has over 25 million members, receives 42 million unique monthly visitors, and is generating well over $800 million in sales.

On the other hand, Overstock is cashing in at over $1 billion. Amazon is the world’s 9th most popular site (5 in the U.S. alone), and as everyone knows, dominates the online retail space. Google is, well, Google.

Look is essentially a portal into the high-stakes game for emerging lifestyle & home design vendors that are hovering at the brink of a plateau. With distribution channels that not only lead to the largest online marketplaces, Look also provides the means to diversify one’s audience through other highly popular niche marketplaces like Bluefly and HauteLook. Look's designers enjoy a vast uptick in brand exposure, the support of its skilled merchandising team, and a user-friendly integration process that allows them to focus on their beautiful work.

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Stephanie Koyfman
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