Flonomics Technology Featured in the Denver Post

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Advanced Shopper Tracking Technology for Retailers Is Getting Attention

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The retailers we talk to every day are hungry for more information about their business...This is exactly the kind of thing that keeps them satisfied.

Everyone knows what Google Analytics does for online properties—it’s an essential tool that helps users make changes in near real-time with meaningful impact. But what about brick-and-mortar retailers? Is there an equivalent solution for the real-world? Is there a way to "level the playing field" between e-commerce and brick-and-mortar?

Enter Flonomics, one of the leading players in the shopper counting industry. Co-founders Scot Talcott and Charles Von Thun recently sat down with the Denver Post to discuss their newest offerings in shopper counting technology, which includes the ability for companies to track in-store shopper activity using Wi-Fi-enabled electronics, as well as the ability to use facial recognition to classify shoppers as either male or female, and estimate ethnicity and age.

Over the past several months, Flonomics has added a few additional tools to their arsenal of services for retailers that give them a considerable edge over the competition. Through their updated list of services, retailers can now connect virtually any POS system to the Flonomics online dashboard, allowing them to quickly and easily make comparisons between their foot traffic data and revenue data.

Retailers can also use the online dashboard to manage and track events—such as advertising campaigns, gas prices or bad weather. This allows owners, managers and employees to compare shopper counting data to marketing costs, answering questions such as, “Did that TV commercial drive traffic to my store, or did I lose money on the campaign?”

Another new addition to the Flonomics toolkit is the ability to access to store-specific, cloud-based data, which is fed into the online dashboard by Flonomics' new stereoscopic (3D) sensors. These new sensors have the ability to discount children and employees from total shopper counts, making the final numbers more accurate. Using this information, retailers can answer some of their most important questions, like, “How many people came into my store, and how long did they stay? How often do my customers return—how loyal are they? How does my actual store traffic compare to what I'm spending on marketing?”

Talcott states, "The retailers we talk to every day are hungry for more information about their businesses...This is exactly the kind of thing that keeps them satisfied."

Read the article about Flonomics on the Denver post website: S tores benefit from scanning faces and monitoring shopping behavior.

About Flonomics

Flonomics is a global leader in people counting and retail analytics technologies. We provide businesses with a powerful solution to turn real-world data into real-world actions.

The Flonomics suite of products includes solutions for highly accurate customer counts, traffic flow analysis, sales performance and marketing return on investment.


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Megan Kelly
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