“Until now, watching a movie has been a rather passive experience, where viewers sat back and enjoyed the on-screen action. But new technology now exists that allows moviegoers to interact with the action on the silver screen, in real time..."
Melbourne (PRWEB) March 27, 2013
According to the leading cinema equipment supplier, cinemas will need to consider embracing new trends in order to stay competitive in a rapidly changing industry.
“Over the last few years, we’ve seen a growing number of unconventional cinemas popping up in Australia and around the world, including floating cinemas, bicycle-powered cinemas and beanbag cinemas. Non-traditional setups are proving to be increasingly successful and we expect to see this trend continue over the coming months,” said George Aleksiunas, Cinema Sales Executive at Specialty Cinema.
The cinema technology specialist have been involved with several unconventional cinema projects, including the recent build of one of the world's largest projection ports – measuring 1.77m wide and 1.22m tall. It will be used for a 35m wide cinema screen, covering over 1000sqm.
According to Specialty Cinema, most cinema trends expected in 2013 are a direct response to recent advances in technology, like the introduction of mobile phone apps that provide a 'second screen' to cinemagoers. Last year, the idea of making smartphones a part of the cinema experience was rapidly gaining popularity; and in 2013, this trend looks to become reality. The concept of the second screen is designed to make the whole cinema experience more interactive, adding a new dimension to films.
“Until now, watching a movie has been a rather passive experience, where viewers sat back and enjoyed the on-screen action. But new technology now exists that allows moviegoers to interact with the action on the silver screen, in real time, on their smartphones,” said George Aleksiunas.
Specialty Cinema also expects to see ongoing advances in cinema projection, and is predicting the growing popularity of new laser projection technology, which will have significant implications for the future of the movie industry.
About Specialty Group Pty Ltd: Since 1969, Specialty Group has been providing theatre, stage and cinema equipment and services to the performing arts and cinema exhibition industries in Australia, New Zealand and 28 countries around the world. Specialty Group operates under the Specialty Theatre (http://www.specialtytheatre.com) and Specialty Cinema (http://www.specialtycinema.com) brand names.