Workface is Selected to Join National Association of Realtor’s REach™ Tech Accelerator Program as the “Digital Doorbell” for Real Estate Agents

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Program mentors best and brightest in tech to buoy $1 Trillion real estate market.

The National Association of Realtors® (NAR), along with Second Century Ventures, today announced that Workface®, a prospect relationship management (PRM) software platform, has been selected to join its REach™ accelerator program. REach accepts less than a dozen companies per year to access one of the world’s largest industries and NAR is one of the most recognized forces in the industry.

“Today the real estate buying and selling process begins on the web,” said Constance Freedman, NAR Vice President of Strategic Investments and REach Managing Director. “Workface represents exactly the type of companies that the REach program was designed to support: a company with high growth, cutting edge technology that connects homebuyers and agents, and one that delivers strategic benefits to the real estate industry.”

Workface is reinventing the way companies digitally engage with customers with its leading edge communication and relationship application. The Workface Prospect Relationship Management (PRM) platform sits in front of a Customer Relationship Management (CRM) application and is primarily used for meeting and greeting customers on the Internet and for assisting them in the early stages of the buying process. Workface has worked with a range organizations, including blue chip insurance companies, leading travel companies, and real estate brokerages and agents.

Workface helps companies introduce their customer-facing agents at the digital moment of interest, and greet customers on the web in a more humanized fashion. More than a customer service tool, Workface is a new way to introduce the personality and personal engagement skills of highly qualified agents to improve the company’s reaction time to online customers. Workface accomplishes this through a unique combination of real-time presence and communication tools including text, audio and video chat.

A recent NAR study shows that 90 percent of homebuyers searched online during their home buying process. “In situations where brokerages want to deliver high-touch, authentic live chat experiences on the Internet, Workface is simply the best solution on the market,” said Workface CEO Lief Larson. “We have a big vision that in the not-so-distant future homebuyers will have a live agent available at every online property listing — essentially the ultimate digital doorbell.”
Workface is quickly, easily, and cost-effectively deployed on any website. Also, it can be implemented in email signatures, rich interactive advertising, social media, search engines, and beyond for web presence optimization. “A broad digital footprint and fast reaction time dramatically improves the customer engagement process and means having more web-based customer opportunities,” stated Larson.

Workface is enthusiastic to leverage the REach program to accelerate its growth, particularly in the real estate sector. “We’re deeply honored to have been selected for the REach program,” said Larson. “We’ve had the opportunity over the last year to work with some incredible real estate agents and we’re excited to expand and surround ourselves with the leading companies and thought-leaders in the real estate industry.”

About REach™
Participating companies interact with some of the most highly regarded executives, digital entrepreneurs, and practitioners in the industry who run, manage or have sold companies with a combined multibillion dollars of revenues in real estate alone. REach has a focus on education, mentorship and market exposure designed around helping companies access the trillion-dollar real estate market and to leverage NAR’s strategic expertise. In the process, NAR also brings added value to its membership and continues to fulfill its core mission by identifying those technologies, resources and companies that will most benefit the industry.

About Second Century Ventures
Second Century Ventures is the strategic investment arm of the National Association of Realtors® focused on promoting innovation in the real estate industry and helping the entrepreneurial spirit of real estate to thrive. NAR can provide immediate strategic value to SCV portfolio companies by allowing them access to the vast resources of a 300-person organization with the expertise, influence and power that comes only by being ingrained in an industry for over 100 years.

About Workface
Workface was founded with the singular mission to make doing business on the web more human. Workface provides enterprise-level, on-demand live text, audio and video chat that can easily be installed on your website, social media, and beyond. It’s the alter ego of all that impersonal, old-fashioned live chat software. Workface helps you to be there, ready to engage unknown buyers at the most crucial moment — when they’re considering your products and services. Sign up at

About the National Association of Realtors®
The National Association of Realtors, “The Voice for Real Estate,” is America’s largest trade association, representing 1 million members involved in all aspects of the residential and commercial real estate industries.

Media Contact: Kirsten Chapman, KC Associates, 763.449.0444, kirsten(at)kc-associates(dot)com


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