Restricting marketing is not going to be a cure for childhood obesity, but it’s one step in a multi-pronged approach to creating an environment where the healthy choice is the easy choice.
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TORONTO, ON (PRWEB) March 27, 2013
Lean On Life, a leading healthy lifestyle website with the latest on weight loss, nutrition and fitness is putting its weight behind recent research calling for a ban on food and beverage ads targeting children.
On March 21st, researchers from the University of Alberta called on the Canadian government to take definitive actions to curb the rising obesity epidemic. Professor Kim Raine at the Centre for Health Promotion Studies believes that “Restricting marketing is not going to be a cure for childhood obesity, but it’s one step in a multi-pronged approach to creating an environment where the healthy choice is the easy choice,” she says.
Lean On Life supports this view, and believes that limiting advertising of unhealthy foods to kids can play a significant role in reducing childhood obesity. At the very least, reducing junk food marketing will ensure that parents’ and schools’ efforts to help children make healthy food choices are not being undermined.
Raine and her research team recently formulated these recommendations based on an expert panel on obesity. They cite the precedence set by bans on tobacco advertising to minors, and the success these measures have had in reducing smoking rates. They believe that similar measures will help reduces rates in childhood obesity as well.
Tal Brodsky, food expert and Lean Life Coach believes that marketing unhealthy foods to children is akin to marketing tobacco or alcohol to youth. “The tobacco industry was in an uproar when legislations were first signed to ban advertising to minors. It’s natural to expect similar reactions now, but these changes must take effect if we’re to help reduce obesity rates,” Brodsky says.
Lean On Life further believes that a precedence set in Quebec is one that should be adopted on a larger scale. Under Quebec’s Consumer Protection Act, advertising to children under thirteen is illegal. This alone helps to limit the exposure kids have to unhealthy foods at a young age.
While banning unhealthy food marketing to children will not eradicate obesity, Lean On Life still believes it will make a significant difference. “Companies can choose to advertise in a positive way as well,” Brodsky says. “Instead of advertising unhealthy, processed, sugary and fatty foods, companies should market fruits, vegetables and healthier foods as being fun, delicious and cool,” he says.
This approach could get children eating healthier, more natural foods and put a stop to the growing obesity epidemic.
Lean On Life is a healthy lifestyle website that provides expert-driven knowledge from doctors, nutritionists, fitness trainers and life coaches. The site takes a hands-on approach to making weight-loss, healthy eating and fitness a simple achievable lifestyle change.