Former UEFA Head of Media Relations and Corporate PR Rob Faulkner Joins Leidar

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Former head of media relations and corporate PR at UEFA Rob Faulkner has joined Nyon-based communications consultancy Leidar.

Rob Faulkner

I am looking forward to joining Leidar and using my experience in the sports world together with my international network of media contacts to assist organisations and brands in their communication work.

Faulkner headed-up the international media relations function and communications team at European football’s governing body for nearly 12 years. He joins Leidar to build a dedicated sports offering and to strengthen the corporate communications team.

“I am delighted to be joining Leidar at a time of major growth for the agency,” said Rob Faulkner. “I am looking forward to using my experience in the sports world together with my international network of media contacts to assist organisations and brands in their communication work. Leidar’s size and structure means we can react quickly, creatively and cost-effectively to a client’s brief and having spent many years client-side I know just how important this is.”

CEO of Leidar Rolf Olsen said: “We are thrilled to have added an international resource like Rob to the team. Being based in Switzerland, home to numerous sports federations and increasingly European headquarters to major global corporations, this is a great opportunity for Leidar. With Rob’s network of media contacts and pedigree in sport we can now offer an increased level of strategic advice and insight to our clients. Leidar has experienced strong year-on-year growth since founding three years ago and I am convinced we will attract new business while continuing to service our existing client base to the highest possible standards.”

At UEFA Faulkner worked across all major competitions including the last three EURO final tournaments plus finals of the UEFA Champions League and Europa League since 2001. He supported two UEFA presidents and senior management with communications strategy, advice and daily media relations work, plus he helped support the communication activities of major sponsor partners such as Heineken, MasterCard, adidas, Unicredit and Vodafone.

Faulkner has over 20 years of international experience and speaks fluent French, Italian and Spanish. He started his career at a sports sponsorship and PR agency in the UK before moving client-side to Yamaha Motor Europe in Amsterdam and then Toyota Motor Europe in Brussels, responsible mainly for new product launches and pan-European communication activities.

He has worked with some of the top names in sport and since 2007 under the former three-time Ballon d’Or winner and UEFA president, Michel Platini. He specialises in delivering major communication programmes activated through sport and his background includes work on Formula 1, the Whitbread Round the World Race, Moto GP, Superbike World Championship, plus media relations work at the FIFA World Cup 2006.


About Leidar
Leidar is an international brand and reputation consultancy (B&R). We set the strategy, deliver creative solutions, steer the global agenda and train leaders to set their new course and communicate effectively. Leidar has offices in Nyon (Switzerland), London (United Kingdom), Oslo and Kongsvinger (Norway).

For more information, interviews or questions, please do not hesitate to contact:
Ingrid Helsingen Warner
Phone:     +41 22 365 9954
Mobile: +41 79 548 3880
E-mail:     Ingrid(dot)h(dot)warner(at)leidar(dot)com

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