This new update should help our clients to reap even more rewards from their online advertising campaign
(PRWEB UK) 28 March 2013
Online marketing agency SEO Consult® will help its clients with Google’s new ad policy of no longer allowing phone numbers into ad text.
As outlined in a post on its Support site, Google will change its policy from April 2013 and that advertisers will now need to use the call extensions feature if they wish to include a phone number in their advertisement. Google have stated: “In April 2013, we will begin to disapprove ads that were using phone numbers in their ad text before the March 2013 policy change. We are making this change to foster a safer, more consistent user experience across desktop, tablet, and mobile devices.”
The new measures will see advertisers charged for one standard ad each time a web user clicks on the call extension within their ads. Using the call extension feature is regarded as being highly effective for advertisers to better monitor phone impressions and calls as a result of their online campaigns.
As a certified Google AdWords agency, new policies and updates like this are tracked closely by SEO Consult®. With a dedicated team of PPC consultants, SEO Consult® delivers a comprehensive online advertising service to its clients. The agency will now work with current clients to ensure that they are aware of this latest change by Google.
“The online marketing industry is fast moving and constantly evolving, so changes like these are something that we embrace,” said Liane Grimshaw, Managing Director of SEO Consult®. “As more people use their smartphones and other portable devices to access the internet, the call extensions feature is an incredibly useful tool for online businesses. This new update should help our clients to reap even more rewards from their online advertising campaign.”
For more information about PPC as well as all the services that SEO Consult® offers, visit http://www.seoconsult.com or call 0845 205 0292.
About SEO Consult®:
Founded in 2003, SEO Consult® is the specialist search engine optimisation division of leading digital agency Click Consult. Based in the North West and with a portfolio of 350 clients, Click Consult employs a highly skilled team of 100 specialists with decades of combined experience. Services that Click Consult offers include search engine optimisation, PPC, social media marketing and web design and development.
Contact SEO Consult®:
Unit B1, Willow House,
Oaklands Office Park,
Hooton Road, Hooton,
Tel: 0845 205 0292