House of Brides Features New Allure Romance Collection

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House of Brides showcases the recently revamped Romance collection by Allure Bridals on its E-Commerce website. The designer line boasts classic wedding dresses at budget prices.

Allure Romance style 2607

Allure Romance style 2607

Industry consultant, Dale Buziecki speaks of the line,” The Romance bridal gowns marries timeless bridal style with affordability, which is essential for today’s bride.”

House of Brides is an authorized retailer of Allure Bridals. The retailer first debuted the designer in its salons and website for the 2009’s Fall season. The designer offers several types of wedding dress lines including Couture, Destination, plus size, modest and budget.

Romance is the designer’s budget-friendly offering with price points well below the other lines. The collection currently offers over 80 styles. The bridal gowns are available in sizes 2 – 32 and in an array of designs and silhouettes.

The collection was previously named Exclusive Bridals but renamed Romance in 2012. Along with the name change, the designer made a notable change in design. The emphasis became elegant styles and simple silhouettes at a median price point.

The shift of the collection was to attract budget-minded brides. The consumer trend over the past several years has shown brides focusing more heavily on a set budget. Industry forecasters predict this trend to continue until retail spending strengthens.

The retailer’s buyers recognized the potential of the new Romance collection with their client base and purchased samples for its salons. The retailer is also using the dresses in various print and online advertisements to garner consumer attention to the line.

Industry consultant, Dale Buziecki speaks of the line, "The Romance bridal gowns marries timeless bridal style with affordability, which is essential for today’s bride.”

The Fall 2013 Romance collection is expected to premiere on the retailer’s site mid-summer with samples arriving in salons starting in September.    

The Romance collection is viewable on House of Brides website. Select samples are available at the retailer’s Illinois salons.

About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and has since grown to 11 Chicagoland stores and global E-Commerce website, Millions of brides and their wedding parties visit the salons and global website for over 50,000 wedding and special event products.

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Eva Buziecki
House of Brides
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