Emcien Corp. Selects High-Tech BtoB Agency Arketi Group to Drive Big Data Week Participation

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Arketi to Execute Digital Marketing and Social Media Initiatives for Big Data Awareness, Exploration and Innovation

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Because Atlanta is full of technology developers and corporate users that are at the forefront of the Big Data movement, it is appropriate for us to be one of the 18 international cities hosting Big Data Week.

Emcien Corp., a pioneer in automatic pattern detection, is partnering with the Arketi Group, a high-tech business-to-business public relations and digital marketing agency, to bring Big Data Week to Atlanta, which takes place April 22-28, 2013.

Big Data Week is a global effort dedicated to connecting a number of cities including Barcelona, Moscow and Shanghai through locally hosted meet-ups, events, networking functions, demos, debates, hackathons and more. This partnership ensures that Atlanta’s leadership in Big Data innovation receives the spotlight it deserves.

“We recognize the future of business relies heavily on how information is stored, collected, analyzed and – ultimately – leveraged for insight, profitability and operational intelligence,” said Sami Jajeh, principal at Arketi. “Because Atlanta is full of technology developers and corporate users that are at the forefront of the Big Data movement, it is appropriate for us to be one of the 18 international cities hosting Big Data Week. We are pleased to work with the Atlanta Big Data Week team in raising awareness for this weeklong exploration of ideas and innovation.”

Organizations in Atlanta are now officially able to become a part of Big Data Week. Ways to get involved include sponsoring local events, organizing independent events, blogging or tweeting about Big Data Week (#bdw13ATL) and presenting at local events. Please visit http://www.bigdataweek.com for the complete schedule and information on how to get involved or contact mstephens(at)emcien(dot)com directly.

“The overwhelming response from Atlanta’s tech community really signifies how big of a deal Big Data is to businesses – it’s a cross-sector revolution,” said Radhika Subramanian, CEO, Emcien. “We’re excited to work with Arketi, a high-tech PR and digital marketing agency well-known for their achievements in tech PR and community development. With their team, we can shine a spotlight on Big Data initiatives in Atlanta and position our city as a global player in this rapidly emerging business and technology trend.”

About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cbeyond, Catavolt, Extol, Intradiem, PMG, PrimeRevenue, OutSystems and Xerox. For more information, call 404-929-0091 ext. 202 or visit http://www.arketi.com.

About Emcien Corp.
Emcien’s automatic pattern-detection engine converts data to actionable insight that organizations can use immediately. Emcien breaks through time, cost and scale barriers that limit the ability to operationalize the value of data for mission-critical applications. Our patented algorithms recognize what's important, defocus what's not, evaluate all possible combinations and deliver the optimal results automatically. Emcien's engine, fueled by several highly competitive NSF grants and years of research at Georgia Tech and MIT, is delivering unprecedented value to organizations across sectors that depend on immediate insight for success—banking, healthcare, insurance, retail, Intelligence and others. Visit emcien.com to learn more.

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Maria Stephens
Emcien Corporation
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