The Search Agency Announces Migration Support for Google’s Enhanced Campaigns

Share Article

Solution Supports Transition of AdWords Accounts to Enhanced Campaigns; Significantly Reduces the Potential of Lost Traffic and Decreased Campaign Conversions, Quality Score, and ROI

The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today announced its Enhanced Campaigns Migration Support, enabling marketers to easily transition existing AdWords accounts to Google’s Enhanced Campaigns in time for the automatic account migrations in April and June (Display Network and Search Network, respectively). The Search Agency’s Enhanced Campaigns Migration Support enables marketers to efficiently transition their AdWords campaigns while minimizing the potential negative impact on performance, including a decrease in ROI, quality score, conversion rate, and traffic.

“It’s crucial that search marketers are proactive in transitioning campaigns before Google flips the switch to its Enhanced Campaigns product, potentially returning settings and performance to zero,” said Keith Wilson, Vice President, Agency Products at The Search Agency. “And the unprepared marketer may experience these campaign losses if they don’t act now with the appropriate transition strategy. Our goal is to make the transition completely seamless for our clients.”

The Search Agency’s solution guides advertisers through a step-by-step migration plan, which includes strategy development, planning, analysis, and account management. All Enhanced Campaigns Migration Support will be executed prior to the Google deadlines. The three-part plan includes:

1. Pre-migration Analysis and Strategy Planning. The Search Agency will work with clients to establish marketing goals, existing KPIs, metrics, pre-migration performance, from which it will formulate its strategic transition plan.

2. Migration Execution. The Search Agency team will then create and deliver on the phased migration transition plan, with consistent reporting around progress, risks and mitigations, and next steps. Migration will pay close attention to maintaining traffic, quality score and campaign performance as a result of the transition.

3. Post-Migration Analysis and Optimization. Once the migration is completed, The Search Agency will measure performance against the baseline metrics and develop performance reports that compare pre- and post-migration. These reports will also include recommendations around future account structure, ad copy and bid optimization based on learnings gleaned during the transition period.

To learn more about The Search Agency’s Enhanced Campaigns Migration Support, go to

About The Search Agency
The Search Agency is a global online marketing firm that combines high-tech and high-touch strategies to help clients engage their customers online and measure ROI beyond a reasonable doubt. With a deep-rooted history in paid search and SEO, The Search Agency understands how activity on the web intersects at search, and executes smart digital marketing strategies that drive measurable results across multiple platforms. Services include Paid Search, SEO, Landing Page Optimization, Display Media, Social Media and Comparison Shopping Management, which are strategically leveraged to maximize the efficacy of clients' integrated marketing campaigns. The company is one of the nation's largest and fastest growing search marketing firms – named the largest independent U.S. search marketing agency by Advertising Age and among Deloitte's 2011 Technology Fast 500™. Founded in 2002, The Search Agency has grown to more than 180 employees worldwide with headquarters in Los Angeles, CA, and additional offices in San Francisco, East Greenwich, Baltimore, Tampa, London, Sydney, Toronto and Bangalore. For more information, go to

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jennifer Conway
Dotted Line Communications for The Search Agency
Email >