Suntory Flowers Selects Garden Media Group to Increase National Consumer Presence

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Leading international breeder hires top gardening public relations firm

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Sun Parasol® mandevillas

We sought Garden Media for their unrivaled reputation and vast connections in the lawn and garden industry.

Garden Media Group raises the bar once again as the top PR firm for the lawn and garden industry by adding Suntory Flowers Ltd. as a new client for 2013. The international flower company selected Garden Media Group to increase demand for its unique collections of annuals in the United States.

Garden Media will be promoting the entire Suntory lineup for 2013 with a strategic focus on several collections, including Sun Parasol® mandevillas, Million Bells® calibrachoas, Surfinia® petunias and Senetti® pericallis hybrids.

“We sought Garden Media for their unrivaled reputation and vast connections in the lawn and garden industry,” states Shigeru Sarada, managing director for Suntory Flowers. “Their campaign was by far the most thorough and compelling to help us build consumer awareness of The Suntory Collection, so gardeners ask for the varieties by name. We know Garden Media will exceed our expectations.”

Based in Japan, Suntory is an award-winning, international flower breeder of exceptional annuals known for their excellent garden performance and outstanding longevity. Suntory first came on the market in the U.S. nearly 25 years ago with the introduction of the breakthrough Surfinia® petunias, which paved the way for all vigorous, vegetatively propagated petunias.

Known for their intense colors and beauty, ability to grow in diverse regions within the U.S., pest resistance and ease of care, Suntory is introducing for 2013 some 20 different prolific blooming flowers in a rainbow of colors that are ideal for American homes and gardens.

“We pride ourselves in working with companies that excite and challenge us,” says Susan McCoy, president of Garden Media Group. “Suntory’s innovative breeding program consistently introduces exceptional new flowers that help make gardening easier and more rewarding. We are thrilled to introduce this international horticultural giant to American gardeners.”

Suntory’s collection of plants can be found at national retailers across the county.

Garden Media Group specializes in the home, garden, horticulture, outdoor living, lawn and landscape industries, and offers innovative PR campaigns designed to secure top media placements and partnerships with both traditional and social media. For gardening tips, tricks, and new product announcements, visit their blog.

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Stacey Pierson
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