Bonita Platinum Tequila and Celebrity Partner Xzibit arrive in The Twin Cities for official autograph signing to kick off the national launch of ultra-premium tequila

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The world’s only five-times distilled tequila receives warm reception from chilly Minneapolis

Xzibit Signing Bottles of Bonita Platinum at Merwin Liquors

Xzibit Signing Bottles of Bonita Platinum at Merwin Liquors

“What a ride it’s been. I can’t wait to see how our third, fourth, and fifth cities top the
momentum that’s already been created,” stated Bonita Spirits Company, CEO Chris Brown.

The Bonita Sprits Company and their celebrity partner, hip hop recording artist, actor, and business mogul Xzibit who is also co-owner of The Bonita Platinum Tequila brand hosted a celebrity meet and greet during an autograph bottle signing at Merwin Liquors in Minneapolis, Minnesota to mark the launch of their national e-commerce distribution partnership this past Thursday on March 21 St. X-to-the-Z as is he known to many of his adoring fans, arrived to a freezing cold crowd of several hundred fans braving the
arctic like weather for a chance to meet the superstar and get their very own autographed bottle of his Bonita Tequila. “It was insane to see that this many people came out to support the launch of the new tequila in this freezing temperature. I live in Cali, so I’m not use to this cold weather. I was like man, this is so cool, literally” laughed Xzibit.

“I was very impressed," said Louis Dachis proprietor of Merwin Liquors. "I had no idea that this many people would show up. It was great.” Success seems to follow the power duo everywhere they land. The Bonita Spirits Company and Xzibit announced a partnership was formed in November of 2012. Since the announcement Bonita Platinum Tequila has been a part of several major television programming including both the GRAMMYs® and OSCARS® gift lounges, Good Morning America and Las Vegas version of Access Hollywood on the Fox More Access Show. The Bonita Tequila product and Xzibit are set to grace the cover of the largest food and beverage publication in the country in the upcoming May 2013 issue of the Food & Beverage Magazine.

The official Bonita Tequila launched the first city in Las Vegas, Nevada last month which also included a surprise celebrity autograph signing at Lee’s Liquor. Earlier this month the Official Red Carpet launch hosted by Xzibit was held at the Hyde Bellagio where Xzibit’s A-list friends like Dr. Dre and Snoop Dogg attended and helped celebrate. “What a ride it’s been. I can’t wait to see how our third, fourth, and fifth cities top the
momentum that’s already been created,” stated Bonita Spirits Company, CEO Chris Brown.

The ultra-premium tequila launch in Las Vegas was the first of a 33-city nationwide launch and international expansion over the next twenty-four months. Bonita Platinum Tequila is bottled in pure crystal and wrapped in satin whose luxurious packaging distinguishes it from most of its competitors. As for what is next for the brand, they recently secured international distribution in British Columbia and Alberta Canada and
domestically in Texas.

Bonita Tequila can be found in Lee’s Liquor stores in Las Vegas or by purchasing directly online at Xzibit is available for interviews regarding Bonita Platinum Tequila. All media requests and press related inquiries for Bonita Spirits Company or Xzibit please contact or contact Shay Brown of Royal Kingdom PR Agency, Inc. at 901-628-8011 or via email at


Xzibit (Alvin Joiner) is a multiplatinum recording artist, actor and television personality, born in Detroit, Michigan, where he began rapping at a young age. He went on to build a solid career with projects alongside such big names as Eminem and Snoop Dogg. Already well-established and critically acclaimed, Xzibit was recruited by famed producer Dr. Dre to join the all-star cast of Dre 2001(1999). An accomplished actor and television host, he can also be seen in films like 8 Mile (2002), Derailed (2005) and XXX: State of the Union (2005). His newest film is Seal Team Six: The Raid on Osama bin Laden.

The Bonita Spirits Company is one of a select group of celebrity owned spirits in the world. The company was founded in 2010 by Chris Brown, a former airline pilot and accomplished entrepreneur. Bonita Platinum is an ultra-premium luxury brand; the world’s only five-times distilled tequila. For more information on the Bonita Spirits Company, please visit

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Cheryl Woodhouse

Royal Kingdom Agency

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