Kids II Launches Innovative New Website

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Kids II is a leader in innovative baby and infant products. With a newly revamped web presence, the company brings the same level of innovation to how it engages its customers online.

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Our site is a reflection of who we are, what we do, and what we can deliver.

Leading baby product designer Kids II has launched a completely new company website, built to match the innovative and user-friendly design standards the company has become known for.

The company says the goal of the new site is to make it as intuitive as possible for customers and other visitors to use.

“We want to stand out from the typical cookie cutter corporate sites you see so often,” said Tara King, Director of Corporate Communications for Kids II. “Our site is a reflection of who we are, what we do, and what we can deliver.”

King says that business websites have to deliver more information than ever, and need to make it easy to find instantly.

“You shouldn't be left guessing where to find something. Companies that don't focus on user experience put barricades between their customers and their products, and they make customer service painful. At Kids II we refuse to buy into that.”

Visitors to the site will find a lineup of all Kids II brands elegantly swept out of the way at the top of each page. The front splash page keeps to a minimalist taste, mostly visual space with refreshingly few menus, blurbs and teasers.

“Our whole philosophy at Kids II is to put innovation first,” King said. “That applies to all our products, so why wouldn't it apply to our website too?”


Kids II has been inventing and reinventing baby and infant toys and gear for more than 40 years and has quickly become one of the world’s fastest growing baby product companies. Headquartered in Atlanta, Kids II spans globally with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader of infant and toddler products.

Kids II designs, markets and distributes more than 400 unique infant and toddler products, selling more than 22.8 million items per year. On average, it launches 125 new products a year. Under its flagship brands, Kids II has produced more than 100 award-winning products.

The brand portfolio strength runs deep under the Kids II umbrella, which includes its signature brands Bright Starts™, InGenuity™ and Comfort & Harmony™, as well as licenses to design and manufacture products for Disney™, Baby Einstein™, Oball™ and Taggies™.

Kids II’s international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa. Visit

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Shay Pantano
Kids II
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