From Drymen to Deutschland via (the) Amazon - Seller Dynamics and Ealain Gallery bring whisky to the German market

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Whisky specialist Ealain Gallery begin venture into the European whisky market after using Seller Dynamics to start trading on Amazon Germany

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The language may be different but clearly the Scots and the Germans have the same refined taste when it comes to enjoying a fine malt

In November 2012, Ealain Gallery used marketplace management experts Seller Dynamics to list on Amazon UK in order to sell their range of premium Scotch whisky on that marketplace. Four months down the line, the whisky specialists have been amazed at the success of their online operation and as a result have now taken their first steps into the European marketplace by this month opening an online store on Amazon Germany.

In 2012, the total value for the Scotch whisky market was over £4 billion. While many of the bigger players within this industry have always traded heavily on the export market, Seller Dynamics’ expertise in placing retailers on large online marketplaces has empowered many smaller retailers to do likewise.

Seller Dynamics enables clients to sell on multiple marketplaces from a single dashboard platform. With a steady stream of business coming from their Amazon UK store, Ealain Gallery have seen fit to move into the German market.

Despite being renowned for their world famous beer, Germany is currently the 3rd largest European market for Scotch whisky exports and it’s clear that whisky is becoming an ever more popular drink of choice in Germany. £65 million was spent on imported Scotch in the first half of 2012, a figure up from 4% on the previous year. The signs are truly there to suggest that the Germans appreciate the complex tastes of Scottish malts - something very pleasing for the owners of Ealain Gallery!

Steve Boland of Seller Dynamics was delighted with Ealain Gallery’s decision to trade on multiple marketplaces and hoped that they would be as successful on Amazon Germany as they were on Amazon UK.

“With their Amazon Germany store now fully operational, Ealain Gallery are effectively managing this channel the same way in which they manage their Amazon UK operation – the only real difference being higher postage costs and remembering to include the Ü’s and ß’s when using the Seller Dynamics stationery tools to print out packing slips!”

The language may be different but clearly the Scots and the Germans have the same refined taste when it comes to enjoying a fine malt. Whisky is on the rise in Germany and as long as this continues to be the case, the owners of Ealain Gallery will be more than happy to crack open a bottle of their finest whisky and “prosit” the success of their German venture.

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For further information contact Seller Dynamics
at +44 (0)1786 430076
or email steve.boland(at)sellerdynamics(dot)com

Note for editors:

About Seller Dynamics: Seller Dynamics is dedicated to helping retailers maximise their sales and profits online, by utilising the power of marketplaces such as Amazon, eBay,, and With Seller Dynamics, retailers can list their entire product portfolio on these marketplaces, reaching a global audience of billions, while simplifying their overall business management through Seller Dynamics’ powerful inventory management and dynamic price management tools.

Seller Dynamics is a brand of Objective Associates Limited, a leading software and web development agency based in Stirling, Scotland. The company offers Seller Dynamics on a commission based model together with a modest set up fee. Formed in 2002 with a background in class-leading enterprise-grade ATM software development, the company has significant expertise in the design and development of robust and scalable software systems utilising the Microsoft Platform and related technologies.

About Ealain Gallery:

Ealain Gallery– pronounced ya-lin, is the Gaelic word for art. The gallery is located in Drymen, just on the east side of Loch Lomond in the heart of the Loch Lomond and Trossachs National Park. The Drymen shop opened its doors in November 2008 and now features some of the best Scottish Art and Scottish Whisky, with changing Scottish art exhibitions and daily whisky tastings celebrating and promoting the best Scotland has to offer, featuring contemporary art, whisky, ceramics, glass ware, pottery and designer jewellery, coupled with our gifts for all ages and occasions.

Ealain Gallery, 36/42 Main Street, Drymen, Glasgow, G63 0BG.

t: 01360 660 996 e: info(at)ealaingallery(dot)com

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Steve Boland
Seller Dynamics
+44 (0)1786 430076
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Alex Ogilvie
Seller Dynamics
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