App47 Enhances MAM Solution, Adds Windows Phone Compatibility – More Detailed App Control and More

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App47 Enhances MAM Solution, Adds Windows Phone Compatibility – More Detailed App Control and More

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...we’ve crossed a threshold where MAM has become mainstream...

App47 today announced the latest release of its mobile application management (MAM) solution, citing Windows Phone 8 compatibility, improved user interface, and more granular account and analytics access controls for app owners as key upgrades. According to company leadership, the improvements in this iteration of the company’s sought-after enterprise MAM solution are distinct because they have been built in direct response to customer demand.

“This release is exciting for specific reasons such as Windows support, app store upgrades, and improved UI,” said App47 founder and CEO Chris Schroeder. “But, it’s especially exciting for us because these improvements were implemented in response to features our user base is requesting. As MAM pioneers, our first solution iterations have been based on our ability to help define enterprise mobility. Now, we’ve crossed a threshold where MAM has become mainstream, and our customers and potential customers are able to ask for very particular improvements.”

Schroeder explained that this represents a fundamental change in the way App47 is serving the MAM marketplace. App47, as evidenced by a client roster that includes top-tier companies in industries from major media to beverage distribution to pharmaceutical, is no longer driven solely by the founder’s initial familiarity with MAM, but is now solidly driven by the mobility market itself.

In addition to major enhancements including Windows Phone 8 support, App47 now provides fine-grain account and mobile app access controls, revealing even more detailed user behavior and app performance data. The App47 powered enterprise app stores now also include upgraded ratings capability, category management, and search functionality. The platform’s user interface is also more informative and intuitive.

“The result is more enterprise-grade capability presented in an even more consumer-familiar experience,” Schroeder concluded.

App47 specializes in the enterprise mobile application management (MAM) lifecycle, from deployment, through management, to performance analytics and ROI while ensuring enterprise and user data privacy, and optimized mobile user experience. App47 offers a free trial version of its MAM solution, and allows users to automate mobile application deployment by creating their own self-service enterprise app store. To learn more, visit

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