Amara Announced as Paypal Etail Awards 2013 Finalist

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Amara, the luxury homewares and accessories e-tailer, is delighted to be shortlisted for the Paypal Etail Awards 2013 as a finalist in the ‘Best Pure Play Etailer Small’ category.

Missoni Home

The awards, presented by Drapers and Retail Week, celebrate the constant evolution of etail, focusing on those at the forefront of this ever-expanding outlet, those leading the way with ‘dynamic growth and driving the development of new technologies and sector growth’.

An awards representative states: "This year the quality of entries was better than ever so being shortlisted is a great achievement."

"Amara is extremely proud to be acknowledged within the Best Pure Play Etailer Small category," says Andrew Hood, CEO. "The Paypal Etail Awards represent the importance of online retail, championing the brands and businesses that explore the extra mile to make the customers’ experience just that bit better. We pride ourselves on our customer service, luxurious product range and accessibility and feel extremely honoured for this recognition."

Amara was founded in 2005 by interior designer Sam Hood; borne out of a desire to offer beautiful, luxury homeware to the masses, being one of the first to bring a huge array of high end brands together in one place. Now boasting over 170 aspirational brands, Amara is the largest UK online retailer of Missoni Home, as well as holding exclusive online collections from the likes of Ralph Lauren Home and Roberto Cavalli.

Sam Hood comments: "We started with Missoni Home and Mulberry, from there I noticed the rapid growth in fashion designers entering the interior space and I have pursed these brands to bring our busy customers a one-stop shop with quick and easy access to the world’s leading luxury brands wherever they may be. It has been a group effort with a lot of hard work from the entire Amara family who all work as a team to offer and maintain our high level of customer service whilst bringing the latest and most desirable interior accessories into our client’s homes."

With the recent appointment of Andrew Curran, co-founder of, joining Amara as Chairman the company is well on their way to securing their position as the UK’s leading luxury interiors and homewares etailer. Andrew notes: "The luxury home accessories sector is today, where premium fashion e-commerce was 10 years ago. The sector is fast growing and Amara is leading the way with its strategy of holding stock and acquiring the rights to retail brands that no other competitor in the sector enjoys. Technological advancements with Response Web Design and an international roll out throughout 2013 will continue to ensure Amara's premier position in the sector."

Notes to editors:

Amara, the luxury homewares and accessories e-tailer, was founded in 2005 by interior designer Sam Hood and husband and business partner Andrew Hood. Now boasting over 170 aspirational brands, Amara is the UK’s largest online retailer of Missoni Home as well as holding exclusive online collections from the likes of Roberto Cavalli and Ralph Lauren Home.

Amara’s many successes have been built upon their award winning customer service, with over 90% of stock available for next day delivery within the UK, a fully trained team on-hand to offer help and advice and the offer of luxury gift wrapping upon request.

For further information please contact Marmalade PR:
Laura Baldry
020 7460 1482 laura(at)marmaladepr(dot)net

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PayPal Etail Awards