Kelley Blue Book Favorite Amongst Key Consumer Auto Research Sites

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83% American consumers do research online before visiting car dealerships according to recent survey. Kelley Blue Book is #1 favorite – Car Finder identifies 3 additional popular research categories.

The survey, conducted by Lab42 in February 2013 and published in Mashable, included a sample of 500 American car buyers. It revealed that for 83%, online research was the first step in consumers' auto purchasing process. Kelley Blue Book was identified as the #1 most helpful resource.

Car Finder Service, a leading car research site since 2001, has identified 4 other major categories that have proven useful to consumers:

1) The One And Only:

The Kelley Blue Book was identified as the #1 go-to for knowledge when shopping for a car. For decades before the internet, Kelley Blue has been building an impeccable reputation by sticking to its core purpose: publishing resale values. They have successfully earned and kept the public’s trust.

2) Used Car Resources is one of the largest aggregations of auto listings. It includes both dealer and private owner listings across the US. Because of its size, AutoTrader is also a useful reference for comparing prices, particularly for regional differences. is an online outlet for auto listings from various print newspaper publications. The used and new listings found here represent those found in local newspapers across the country. In addition, the site published regular and useful purchasing tips & tools.

3) For Enthusiasts is a popular, go-to resource for genuine enthusiasts and insider industry information. The site contains technical information, car construction news, and performance reviews.

4) Comparison Tools is a non-profit organization that conducts road tests and provides honest reviews. The site provides paid and free content. Subscribers may access a useful comparison tool that compares multiple vehicles by data point, displayed side-by-side.
Another robust comparison tool is at Consumers can select a quick comparison of popular categories – or customize a unique search.

5) Car Buying Services

Price quoting services like Car Finder Service and GetAStart are quick, useful services providing localized quote to consumers before they heading out to the dealership.

Kelley Blue Book remains king in terms of name recognition and public trust. Consumers are encouraged to deepen this knowledge by consulting a variety of online sources, and make informed decisions. For more information, visit

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