A local virtual marketplace is easy to find and full of relevant and sought after content. Plus, it gives new home and remodeling shoppers plenty of opportunities to opt-in so they can get more information.
Minneapolis, MN (PRWEB) March 28, 2013
“Most of today’s home builders and remodelers are missing the boat when it comes to finding their next buyer,” says Rick Storlie, founder of New Home Sales Coach, a new home sales training firm that specializes in home builder marketing. “Instead of waiting for the buyer to call or walk into the model home or showroom, the relationship must be developed early, online and on the buyer’s terms—not the builder's.” He recommends that sales professionals take advantage of the latest technology by setting up their own virtual marketplaces and promotes a formula of Awareness, Consideration and Commitment (ACC) to drive traffic to the site and convert those prospects to leads.
Storlie believes all sellers can learn to use virtual marketplaces to their advantage, as long as they have the right tools. “Most builders’ websites are nothing more than a glorified electronic brochure. It’s the exact thing that turns people off and encourages them to look for competitors” comments Storlie. “Developing online leads is all about making yourself relevant so your lead has enough confidence to give you permission to follow-up. A local virtual marketplace is easy to find, full of sought after content, plus it gives new home and remodeling shoppers plenty of opportunities to Opt-In so they can get more information.”
With more than 21 years experience in helping home builders and remodelers reach their sales goals, Storlie has now documented his formula for driving traffic to your online marketplace and using it to generate leads in his most recent webinar. The webinar also advises which social media networks to focus on, how to use and understand Google Analytics and the two situations for using paid online advertising. Access the webinar and slides by clicking on his blog post “How to Create Web Traffic and Convert it to Leads.”
About Rick Storlie:
Rick Storlie of New Home Sales Coach has been helping home builders and remodelers reach their sales goals since 1992. Visit NHSalesCoach.com to access Rick’s free sales and marketing library full of tips for generating new leads, Realtor strategies, sales techniques and sales management secrets. Storlie can be reached at 952-895-5566.