Price Chopper Wellness Program Wins Prestigious Vermont Worksite Wellness Award

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MVP Health Care manages innovative partnership recognized for delivering measurable wellness benefits to employees.

Our Well@Work program, in partnership with MVP, equips our teammates to lead by healthy example. - Mona Golub, Price Chopper's Vice President of Public Relations and Consumer & Marketing Services

“Well@Work,” Price Chopper Supermarkets’ groundbreaking wellness program managed in partnership with MVP Health Care, has won the Gold Level Worksite Wellness Award for 2012 from the Vermont Governor’s Council on Physical Fitness and Sports.

“At Price Chopper, we’re committed to helping people feed and care for themselves and their families,” said Mona Golub, Price Chopper’s Vice President of Public Relations and Consumer & Marketing Services. “Giving our teammates access to the best fitness and nutrition information and programs encourages them to work toward their own best health, which in turn, inspires them to share useful and valuable information with our customers.”

“Our Well@Work program, in partnership with MVP, equips our teammates to lead by healthy example. We are so pleased to be recognized for these efforts by the Vermont Governor’s Council on Physical Fitness and Sports and look forward to many more years of healthy initiatives for our Vermont customers and teammates,” Golub said.

Vermont Governor Peter Shumlin presented the award to the Golub Corporation, the parent company of Price Chopper Supermarkets, at the 2013 Worksite Wellness conference in Burlington, VT on March 27.

In existence since 2006, Well@Work—developed, operated and evaluated by MVP in close collaboration with Price Chopper—aims to create a workplace culture of wellness through mechanisms designed to measurably improve employee health. The program includes a dedicated intranet site, engaging health initiatives such as an annual customized weight loss challenge, monthly wellness workshops, fitness discounts for participants, online tools and a regular educational newsletter.

MVP helps Price Chopper support the program through strategic guidance, environmental and organizational policy updates, population health management consultation and interest and satisfaction surveys.

The program has yielded many positive results since its inception, including a 129-percent increase in the number of employees eating at least five servings of fruits and vegetables per day, and a 46-percent increase in employee perception of how committed Price Chopper is to the health and wellness of its workers.

2012 marks the fourth year that Well@Work has received recognition from the Vermont Governor’s Council, and the second year in a row the program has received a Gold Level distinction.

MVP’s own employee wellness program has also won recognition from Vermont for the past two years. This year, the program received a Silver Level award.

“We are always striving to make the wellness programs we design for our customers as well as our employees as relevant and beneficial as possible,” said Tracy Tadaro-Ott, Vice President of Account Management and Health Promotion at MVP. “Vermont’s Worksite Wellness award program provides a very thorough, rigorous benchmark for our work, and we truly value and appreciate the feedback we receive from its administrators each year.”

About Price Chopper

Based in Schenectady, NY, the Golub Corporation owns and operates 130 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 23,000 teammates collectively own more than 50 percent of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned. For additional information, visit

About MVP Health Care

Founded in 1983, MVP Health Care is a community-focused, not-for-profit health insurer serving members in the states of New York, Vermont and New Hampshire. Through its operating subsidiaries, MVP Health Care provides fully-insured and self-funded employer health benefits plans, dental insurance, and ancillary products, such as flexible-spending accounts, to more than 650,000 members. For more information, visit

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Robin Wood
MVP Health Care
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