TBR Unveils New Cloud Research Portfolio, Identifying More than $100 Billion in Vendor Opportunity

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The cloud market has reached an inflection point between vendor solutions and customer demand, and TBR is excited to announce its new Cloud Research Portfolio to help vendors capitalize on this evolving opportunity.

The cloud market has reached an inflection point between vendor solutions and customer demand, and TBR is excited to announce its new Cloud Research Portfolio to help vendors capitalize on this evolving opportunity. TBR research shows the market is set to grow well beyond the $83 billion in opportunity in public cloud services. More than 30% of customers have adopted private cloud solutions and 15% have made the transition to hybrid environments, and the addition of professional services to public, private and hybrid offerings will result in more than $100 billion in opportunity for vendors by 2015. In response to these market dynamics, TBR applied its unique business-centric lens to the cloud market to launch its new cloud portfolio, which includes a series of vendor profiles, performance benchmarks and customer perception reports that illustrate exactly where vendors are investing and to what degree of success as well as how users are buying cloud computing capabilities. This unique research offering delivers a clear picture of revenues, profits and expenses of major cloud vendors, coupled with an unfettered view of buying trends by end users.

As software and services more closely align, software and services companies must partner or invest to maximize their scope and depth of solutions. This new cloud research track was developed to include research from both software and professional services markets, ensuring a complete view of the cloud opportunity. Jillian Mirandi, lead cloud analyst for TBR’s Software Practice emphasizes, “Cloud services and computing evolve rapidly; buyers and vendors need to understand the landscape, the business models and the portfolios to make informed decisions.”

The Cloud Research Program will deliver quarterly reports on Accenture, Amazon Web Services, Capgemini, CSC, Dell, Google, HP, IBM, Microsoft, Oracle, Rackspace, Salesforce.com, ServiceNow and Verizon. The program includes reports on public cloud, segmenting revenues, profits and expenses by BPaaS, SaaS, PaaS and IaaS, while Managed Private Cloud and Professional Services reports will segment by business platform, dynamic apps, PaaS, IaaS, cloud SI, cloud consulting and cloud ADM. Each performance benchmark also analyzes growth leaders, revenue leaders, headcount metrics and acquisition activity, and delivers a geographic overview and scenario analysis. Finally, the Cloud Research Portfolio includes end-user research focused on purchasing behavior, vendor adoption, satisfaction and demand across multiple cloud offerings and professional services segments. To monitor and report on accelerating end-user adoption, this customer-focused research is delivered in quarterly reports as part of the private, hybrid ad professional services research tracks.

The Cloud Research Portfolio provides vendors capitalizing on the explosion of cloud computing an unmatched tool that identifies buyers’ investments and buyers’ perceptions of cloud vendors. This enables vendors to optimize their sales and marketing campaigns as well as direct their development investments.

For more information please contact Software Practice Director Stuart Williams at 603.929.1166 ext. 1832, or Vice President of Sales James McIlroy at 603.929.1166 ext. 1813.

About TBR
Technology Business Research Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, networking equipment, wireless, portal and professional services vendors. Serving a global clientele, TBR provides timely and accurate market research and business intelligence in a format that is uniquely tailored to clients’ needs. TBR analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis.

TBR has been empowering corporate decision makers since 1996. For more information please visit http://www.tbri.com.

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Alison Crawford

Alison Crawford
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