(877) 20-SOLAR : Zero Down Los Angeles Solar Installation Is Scaring Energy Execs As LA Becomes A Solar Center

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Energy executive: ‘Customers are realizing they don't need utilities'

The Solar Center of Woodland Hills is Southern California's Leading Provider of Solar Power Systems

The Solar Center

‘Customers are realizing they don't need utilities'

Solar Center in Woodland Hills, California revealed Tuesday, that in a report by Bloomberg, the CEO of a company that makes its money by selling electricity to utilities has called those utilities unnecessary. David Crane -- chief executive officer at NRG Energy -- essentially wrote the epitaph for the Investor Owned Utility as currently known. NRG is planning to start selling solar panels and backup generators to individual property owners, sidestepping what the firm apparently feels are the moribund utility company middlemen.

The CEO of a company that makes its money selling electrical power to utilities has called those utilities unnecessary. According to a report by Bloomberg, "Consumers are realising they don't need the power industry at all," Crane, said in an interview at the MIT Energy Conference in Massachusetts earlier this month that was reported by Bloomberg this week. "That is ultimately where big parts of the country will go."

"The individual homeowner should be able to tie a machine to their natural gas line and tie that with solar on the roof, and suddenly they can say to the transmission-distribution company, 'Disconnect that line,'" Crane continued.

According to the Wall Street Journal, Crane also predicted that utilities will attempt to recoup losses by increasing costs to remaining customers, making distributed solar that much more appealing for those who haven't yet made the jump. "Distributed solar is a mortal threat to their business," Crane told the Journal at a Santa Barbara energy workshop last week.

None of this was news to Solar Center: we've realized the seeming inevitability of utility company obsolescence for some time now. Los Angeles solar energy is rapidly taking over and Solar Center is at the forefront of the invasion.

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Sergio Ibanez Bruna
The Solar Center
877 207-6527
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