"Keep the trade show visitors involved and entertained ... this is exactly the type of experience we would like to craft for our customers to be on the cutting edge."
Albuquerque, NM (PRWEB) March 29, 2013
The Annual Exhibitor Show in Las Vegas, NV took place in March 2013. EXHIB-IT! a premier trade show display and marketing company participated in this prestigious event in an effort to learn the latest trends and bring the latest know how and trade show technology to their customers.
"There was much to see and learn in our industry" - said DJ Heckes, Owner and CEO of EXHIB-IT!. "Trade shows have always provided a great forum to display new products and advancements of a particular industry. New innovations and trends are usually the center of the event, and with competitors being only a few booths away, the getting noticed and hard sell has always been inevitable – until now. "
Current trends are creating a different climate at trade shows and with competition being more global to compete for the customer’s attention being stronger than ever. Exhibitors are no longer fixated on trying to separate themselves from their competitors by focusing on a particular product and just simply talking about solutions and benefits.
In today’s competitive marketplace, the new trends in trade show exhibiting involve Experiential Exhibits. Product demos and pitches are “out” – and are no longer considered to be the centerpiece of a trade show exhibit. Instead of the traditional one-on-one, “we’re better because . . .” pitch, the challenge has become to create an experience for the potential customer that leaves them in awe, or at least leaves a strong enough impression that they forget about your competition.
Each element of this “experiential exhibit” decision is essential and must be carefully selected to effectively execute a warm and inviting, and cutting-edge space. Any sort of “education-entertainment” feature anchored with technology, such as having interactive computer games that test attendees’ knowledge or popular television game shows that serve as a template for a game featuring information and facts about your industry or company, are a must-have. Incorporating this idea as a part of the trade show booth space allows exhibitors an opportunity to make their booth more of an interactive space.
"At this 2013 Exhibitor Show, I saw Interactive Touch Screens incorporating iPads and Software and Hardware programs to engage the audience and intrigue them in learning more while in your booth space. I also saw some booths using technology to create a female acrylic figure with projected upper body and static lower body to create videos to attract the audience to want to engage and listen. There were also multiple engaging and entertaining items in the booths this year to keep the trade show visitors entertained " - says DJ Heckes. "This is exactly the type of experience we would like to craft for our customers to be on the cutting edge."
With the demands of today’s busy work schedules, most trade show visitors do not have an entire day to spend at a trade show. Their time spent at the event is valuable, so exhibitors must be able to gain their attention and quickly and easily explain what their company offers without hard selling. Some visitors will attend the trade show as a team, and the team will include decision-makers that evaluate the exhibiting companies.
EXHIB-IT! has been in the forefront of the trade show industry and will continue to offer the highest standard in trade show displays, incorporating the newest trends of the industry.
EXHIB-IT! is a design and display company that specializes in high quality trade show displays and trade show management services. More information can be found at their official website at http://www.exhib-it.com.